Growth in the fashion sector in Manaus drives expansion of Sestini

New store

A reference in the bags, backpacks, suitcases and accessories segment, Sestini has been operating in the market for 29 years and launches hundreds of products annually

Manaus (AM) – Manaus experiences a strong recovery in the hotel and tourism segment, reflected in the local expansion of franchises in this sector. The capital of Amazonas also records a 15.2% growth in fashion revenue between 2020 and the first quarter of 2023. A good example of a brand in this segment is Sestini, a national reference for 29 years in the luggage, purses, backpacks and accessories, which opened the second unit in the city. The new store was opened at Manauara Shopping.

The first store in the capital of Amazonas was opened in March this year, at Amazonas Shopping. The brand’s growth in the region led franchisees Camila de Castro Aleixo, 38, and Diogo Eugênio de Melo, 42, to open another unit.

“As we reached a great point, we decided to open the second store. We really like Sestini, we find the products and style of the store very interesting, which attracts the attention of customers. As this point is more strategic, we believe we will have a higher average ticket, with more A and B audiences”, said the franchisee.

According to data released by the Brazilian Franchising Association (ABF), Manaus leads the ABF ranking of the 30 Largest Growing Cities for the first time. The capital of Amazonas presented the highest variation in the number of franchise points of sale (POS) in the first half of 2022, with an expansion of 35.1%, jumping from 1,206 to 1,629 operations.

Sestini has three other stores in the North region, two in Pará and one in Tocantins. In the five Brazilian regions, the chain has more than 65 units, 17 of which are owned and the rest are franchises. For those interested in starting a business in the segment, the initial investment to acquire a brand store starts at R$400,000, with an estimated return of between 24 and 36 months.

About Sestini

A reference in the bags, backpacks, suitcases and accessories segment, Sestini has been in the market for 29 years and launches hundreds of products annually. Over this period, it has gained prestige among all audiences and is now recognized as a brand capable of combining quality, innovation, style and affordable prices.

It has partnerships with major national and international brands to develop exclusive collections that suit various occasions. The chain’s products are available in more than 60 physical stores across the country, including its own units and franchises, in addition to thousands of multi-brand points of sale, online stores and on the Sestini app. Access the website here and follow on social media (@sestinioficial).

*With information from consultancy

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