Google will force to signal the use of AI in election ads – 09/06/2023 – Tech

Google will make it mandatory for all election advertisers, starting in mid-November, to add clear and conspicuous disclosure when their ads contain artificial intelligence (AI) generated content, the company said on Wednesday.

The policy will apply to image, video and audio content across all of its platforms, according to the Alphabet subsidiary.

The “boom” in the adoption of generative AI has generated opportunities for using tools with this technology to create content such as movie scripts, videos, images and sounds for advertisements.

Deepfakes created by AI algorithms threaten to blur the lines between reality and fiction, making it difficult for voters to distinguish the real from the fake.

Google-owned cybersecurity firm Mandiant said last month it had seen an increase in the use of AI to conduct online manipulative information campaigns in recent years, although the technology’s use in other digital intrusions has so far been limited. .

Generative AI would allow groups with limited resources to produce higher quality content at scale, according to Mandiant.

Google has come under fire for misinformation on its platforms and has been implementing updates to its transparency measures, with the United States to choose its next president in November 2024.

The advertising and search giant has stated that any synthetic content irrelevant to the claims made in the ad will be exempt from disclosure requirements.