Gmail announces blue verification badge to fight email fraud

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The feature is exclusive to companies and will help regular users (recipients) to identify whether a message on the Google service was sent by a legitimate brand. Gmail announces verified seal to fight fraud in emails Disclosure / Google Google announced on Tuesday (3) that it is adding a blue verified seal to company accounts in Gmail. The goal of “big tech” is to prevent criminals from impersonating brands and thus contain email fraud. The news begins to appear on the platform in the coming days. The feature is exclusive to businesses, so regular users will not have access to the badge. Interested companies should first adopt the “Brand Indicators for Message Identification” (BIMI). Created in 2021, BIMI is a service that requires companies to authenticate their logos, confirming ownership of the brand being displayed in the email. Companies registered in BIMI will automatically receive the seal. “This will help users identify whether a message from senders is legitimate or whether it was sent by copycats,” the company explained on its blog. The seal will appear next to the company name in the upper left corner. Additionally, the following message is displayed when hovering over the badge: “The sender of this email has confirmed that they are the owner of the [domínio da empresa] and the logo in the profile image”. READ ALSO: Experts warn about the risks of artificial intelligence for humanity car on google maps

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