Globo’s meeting with the advertising market will be on October 19th – 09/25/2023 – Panel SA

Globo’s traditional event for the advertising market is scheduled for October 19th, at the Memorial da América Latina, in São Paulo. The upfront (negotiation season for advance sales of TV time) will have the same name as previous years, “From Plim to Play”.

It is at this meeting that the company renews contracts with clients, closes investment and sponsorship agreements and structures planning for the following year. For clients, this is when special projects can be negotiated under better conditions.

The network should present the content that channels and platforms will have in 2024, in addition to market evolution data and its vision for the future for the convergence between TV, digital media and streaming.

House stars and executives participate in the meeting, which is usually presented by someone hired. Last year, Marcos Mion, who took over “Caldeirão”, was one of the hosts.

With Diego Felix

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