Giulia without Be, Priscilla without Alcântara: why are pop artists dropping their last names?

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A unique and strong name is a brand present in major stars in the pop world, causing some singers to ‘rebrand’ themselves. Why are pop singers dropping their last names? In September, Giulia dropped the Be from her surname. Weeks later, Priscilla made the same move in reformulating her musical career and abandoned Alcântara. And so, the two followed an almost natural trend for pop stars. After all, it’s difficult to make a list of great divas and not mention names like Beyoncé, Madonna, Cher or Rihanna. But why are singers dropping their surnames from their careers? It is a fact that the unique and strong name is a mark present in the careers of international pop stars. Nobody asks “which Beyoncé?” or “which Madonna” when we mention one of them. You don’t need a last name to know that we’re talking about music’s biggest stars. Around here, since the arrival of Anitta, who abandoned MC Larissa at the beginning of her career, the single name has also become a trend. Ludmilla and Iza, who came next, are proof of this. The difference here is that they didn’t abandon their surnames, they were already thriving with just one name. Cleo Pires on the first night of The Town Celso Tavares / g1 Unlike Cleo Pires, for example, who in 2018, took her last name when she launched herself as a pop singer. The rebranding, as this reformulation is called in the music and advertising market, was even necessary for her to disconnect from her career as an actress. At the time of the change, Cleo told g1 that she dreamed of just being Cleo since she was 12 years old. And do you know who the inspiration was? Singer Cher. The daughter of Fábio Jr. and Glória Pires dreamed of being like the American singer. Giulia Be before a live interview with g1, in São Paulo, on July 21, 2023 Celso Tavares/g1 Giulia Be did not cite any artist as inspiration, but when she reformulated her name, she said that her motivation is a career International. Giulia, now without the “be”, has been writing songs in English since she was 8 years old and plans to release an album in the language soon. When the singer announced the change, she made a pun with “Be”, which in English means “to be”, to explain herself. According to her, it seems like the universe threw her upside down and said: “Giulia, be. Just be and stop trying to be anything else.” Singer Priscilla, who abandoned her surname Alcântara, appears with a new look at an event Reproduction/Instagram And now, Priscilla Alcântara joins this team of pop stars wanting change and abandons her surname. Priscilla left gospel, delved deeply into pop, changed her look, was criticized for the changes, but maintained her decision to just be Priscilla. And she has already released her first song, “Quer Dançar”, in partnership with Bonde do Tigrão. And the singer has already announced that her debut album also comes with just the name Priscilla. Wanessa Camargo goes to Cleo Pires’ show in SP Celso Tavares/G1 Reinforcing that this thing of having just one stage name is a characteristic of the pop scene, it’s worth remembering the case of Wanessa, who wanted to disconnect from her father and uncle from the country and abandoned Camargo, in 2009, when he immersed himself in the pop world. Years later, the singer revived her surname, just to fulfill a request from her grandfather, Francisco. At the same time, she took a break from pop and ventured into country music. Claudia ‘resumed’ Leitte and said that the false advertisement was for an advertising campaign Reproduction/Facebook Even though she is not a pop star, it is worth remembering a change that really didn’t work. Or it wouldn’t have worked if it were true. In 2017, Claudia Leitte announced that she was dropping her surname. At the time, she received a lot of criticism. Fans really didn’t like it. But in the end, she said that it was all part of an advertising campaign aimed at people who take milk out of their lives without needing to. It wasn’t rebranding, it was actually public. Maybe for other rhythms, this last name thing really isn’t so necessary. But for pop, change has become an increasingly strong trend.

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