| Photo: Disclosure

On the market since 2014, Folks Pub closed 2022 with 14 units and plans to open 36 more in 2023. Boteco franchises have an initial investment of between R$100,000 and R$350,000, with an expected return of between 6 months and one year.

Recently affiliated to the Brazilian Franchising Association (ABF), the brand invested in the qualification of the team, hiring professionals with high technical knowledge. “The franchisor offers all these solutions such as menu intelligence with constant updates and specialized performance marketing”, explains JP Albuquerque, director of Expansion at Folks.

In 2023, Folks should invest at least BRL 500,000 in its expansion. In addition to medium-sized capitals and cities, targets for the pub model – which requires greater structure and initial investment –, the chain also plans to open new units in municipalities with a population of between 50,000 and 250,000 people, ideal for the boteco format. .

More info @folksfrancias