Fight for Kopenhagen chocolate arrives 27 years late – 09/07/2023 – Cozinha Bruta
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“RIP Kopenhagen”, writes reader João Lucas Grigoletto in the comments of the article “Nestlé announces purchase of Brazilian chocolate brand Kopenhagen”.
Alberto Bianco laments: “Goodbye, Brazilian chocolate!”
“The quality of Kopenhagen chocolate will not be the same”, predicts Telma Saraiva.
With the forgiveness of those who miss chocolate, the mourning for Kopenhagen is well overdue. A delay of at least 27 years.
The outcry should have occurred in 1996, when the factory (then a family business) was acquired by capitalists who transformed it into the CRM group (which also includes the more popular Brasil Cacau brand).
It was there that Kopenhagen performed the miracle of selling poor chocolate at the price of a luxury item, in all shopping malls in Brazil.
The acquisition by Nestlé will only expand the brand’s reach.
And it is quite possible, even probable, that quality will drop even further.
At this point in the championship, whatever. Kopenhagen has been dead since the last century.
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