Facebook and Instagram launch ad-free paid subscription service in Europe

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In compliance with new European Union regulations, which are concerned about the use of information without consent for advertising, the new paid model will be available in November 2023. Instagram and Facebook @dole777 via Unsplash The social networks Facebook and Instagram will be available from November 2023, a paid subscription system for users in Europe. The announcement was made this Monday (30), by Meta. See tips to avoid accumulating WhatsApp media WhatsApp now allows you to use two accounts on the same cell phone; see how According to the company, while subscriptions are active, these users’ information “will not be used for advertising”. The new feature complies with European Union (EU) regulations (understand below). The plan will only be available to users in EU countries, the European Economic Area (EEA), which includes Norway, Iceland and Liechtenstein. Switzerland will also have the new feature. Meta said that the subscription cost to use the networks without seeing advertisements will be 9.99 euros per month (R$53, at current prices) for use on the web, and 12.99 euros (R$68) on cell phones . Free services continued to operate normally with advertising. The reasons According to Meta, the launch of this proposal responds to the need to “comply with evolving European regulations”. Meta’s current model is to personalize advertising according to information collected from users, even without their consent. This is one of the EU’s main concerns. In this new scenario, the new service is an attempt to meet EU requests regarding privacy and the processing of users’ information. “The option for people to purchase an ad-free subscription balances the requirements of European regulators, while giving users choice and allowing Meta to continue serving everyone in the EU, EEA [Espaço Econômico Europeu] and Switzerland,” the company stated. “The ad-free subscription will be available to people 18 and older, and we continue to explore how to provide teens with a useful and responsible advertising experience,” the company added.

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