Entrepreneurs eagerly await sales growth in Easter week

Business

CDL Manaus revealed that 38 thousand tons of chocolate were purchased for the production of various products

Manaus (AM) — With just over a week to go until the celebration of Easter, families in Manaus are already preparing to exchange chocolates among themselves, boosting the economy of the gastronomic sector.

To meet the great demand at the time, entrepreneurs must be prepared to serve the public, who is always looking for the best offer. The survey by the Chamber of Retail Managers of Manaus (CDL Manaus) revealed that 38 thousand tons of chocolate were purchased for the production of various products for the period in 2024.

The same study estimates a growth in sales of 3% compared to 2023 and moves more than R$59 million in Manaus commerce, with an average ticket of approximately R$152. The president of CDL Manaus, Ralph Assayag, stated that the Sales success depends on the public’s direct acceptance of the celebration.

“Easter 2024 promises to be exceptional. With a wide variety of Easter eggs and other options available in supermarkets and stores. Now, we count on the support of the population to join this moment, making it a time of joy and sharing gifts, especially for children, making Easter 2024 truly memorable”,

Assayag said.

Excited entrepreneurs

The person taking advantage of the date to earn even more is businesswoman Janaína Grimm, owner of “Doces da Alice”. In an interview with In timethe professional said that she is already receiving orders, despite the majority of orders being placed closer to the special date.

“As with all commemorative dates, the large flow of orders is for Easter week. But we have already had some orders, mainly from companies. I believe that this year sales will be higher than the previous year”,

Grimm said.

With years of experience, Janaína uses social media to promote her work and receive new orders. According to the confectioner, her success is the result of a lot of work, regardless of the time of year.

“The bakery is my main job, and through it I have achieved many achievements. The best seller here is the Chocolate Volcano Cake”,

highlighted.

And for Easter, ‘Doces da Alice’ has a special production for the commemorative date. It is through the sale of carrot cake and Easter eggs that Janaína is able to boost her business and gain prominence among the city’s entrepreneurs.

High expectations

Like Janaína, businesswoman Jordana Silva also looks forward to the Easter season. Even though she is already receiving orders, the owner of Jordana Doces reported to In time Many people wait to order chocolates the week of the anniversary, and as she works with orders, it will be difficult to serve customers who request the product at short notice.

“I did a search on my Instagram social networks asking ‘Easter is March 31st, do you know or don’t you know?’. And the result was surprising, 50% of my audience didn’t know that Easter was March 31st and only 50% did. I believe that when Easter week arrives, many [pessoas] they will be taken by surprise and will run out looking for Easter eggs to order, and many people will no longer find them, as they are made to order, especially the spoon ones”,

detailed the businesswoman.

The confectioner’s main source of income, Jordana Doces works with Easter eggs, traditional, truffled and spoon eggs. On social media it is possible to check out the work of the entrepreneur, who publishes the orders she receives daily. According to her, this year’s expectation is to match last year’s sales number.

“The traditional ones are the most affordable, so every year, on this date, we sell a lot, especially to companies and people who are going to make donations. Traditional eggs are often requested for donation, last year we sold almost 3,000. This year the goal is to sell 5 thousand traditional eggs, truffled eggs too”,

said Silva.

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