Easter: Government of SP estimates that tourism will move BRL 5 billion – 04/06/2023 – Mônica Bergamo

A survey carried out by the Secretary of Tourism and Travel of the state of São Paulo points out that tourist municipalities in São Paulo should receive, this Easter holiday, about 1 million travelers and move R$ 5 billion between the 7th and 9th of this month.

The expectation is that tourists account for an average hotel occupancy of 74% — last year, this index was 70%. In cities like Guaratinguetá and Lorena, which attract religious tourism, the estimated average hotel occupancy is even higher, with 90% of reservations made.

The survey, carried out by the Tourism Economy Intelligence Center, which is linked to the secretariat, consulted 100 tourist municipalities. In 98% of them, the forecast is that the number of visitors will grow in relation to last year’s holiday.

“The state of São Paulo has a variety of options to receive tourists on the holiday, from religious themes to sun and beach tourism, passing through gastronomy and culture”, says the Secretary of Tourism and Travel, Roberto de Lucena.

The optimistic projection also extends to the coast of São Paulo: according to the survey carried out with the municipalities, more than 300 thousand tourists are expected in the coastal cities of Itanhaém, Guarujá, Peruíbe, Praia Grande, Santos, Cananéia, Iguape, Bertioga, Caraguatatuba and São Sebastião and a hotel occupancy in the range of 75%.

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