Did you know? The country’s first pitaya soda is produced in RS

Did you know?  The country’s first pitaya soda is produced in RS

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Producers from Sério, a municipality in Vale do Taquari, in RS, developed the first soft drink from pitaya on a commercial scale in Brazil. The fruit has boosted the local economy. Pitaya Fair encourages the cultivation and trade of the fruit 🥤 Did you know that the first pitaya soft drink was produced in Rio Grande do Sul? In the municipality of Sério, located in Vale do Taquari, a group of producers from the region decided to invest in the versatility of the fruit and pioneered, in Brazil, the production of the drink on a commercial scale. Producers from RS develop the first pitaya soda in the country RBSTV/Reproduction The flavor of the soda was motivated by the adaptability and cultivation of the fruit in the region. In order to promote family farming and invest in the production of the drink at an industrial level, the producers’ initiative was put into practice. “As the pitaya was a new fruit here. There was no market and we didn’t know if it would sell or not, we, right from the beginning, thought about industrializing it”, explains rural producer Arnesto Favaretto. 🧃The drink – made with pitaya and white grape – is made in partnership with the Technological Institute in Food for Health, at the University of Vale do Rio dos Sinos, in São Leopoldo, and canned in the Ivoti industry, in the Metropolitan Region of the capital of LOL. First pitaya soda made in the country. RBSTV/Reproduction Initially, around 5 thousand cans of the product were manufactured. The soft drink has pleased the palates of those who try it. 👍”We saw that the approval is very good and worth it. Yes, it is possible to invest”, guarantees Favaretto. Cultivation 🌲It was in 2017 that the municipality of Sério began investing in the cultivation of pitaya. Today, the city harvests 120 tons of fruit per year. Pitaya has boosted the economy in Vale do Taquari RBS TV/Reproduction According to the city’s mayor, Moisés de Freitas, the emphasis given to the fruit focuses on boosting the local economy. “We wanted to look for this link, bring this innovation to Sério and encourage producers here in this new planting to project themselves economically as well”, he highlights. Fruit moves the economy of Sério, in RS RBSTV/Reproduction 🏫In addition to commercialization, fruit has stands out in the cafeterias of educational institutions in the city. “Today, we have some legal actions, for example, we are introducing pitaya in school lunches. This also promotes rural production, makes these people value themselves and their product”, says Freitas. 🌳 Under good conditions, a cultivated hectare can yield up to 20 tons of fruit annually. And, on average, the price per kilo is sold for R$10. Pitaya cultivation in Sério, on RS RBS TV/ Reproduction “During this period From December to April there are several flowerings, you know, more than one harvest per year exactly. Sometimes, there are days when you pollinate during the night and during the day you start harvesting fruits”, says rural producer Nilo Pedro Ariotti. The investment in a pitaya orchard, for Ariotti, increased the family’s annual income by 15%. As Francis Copetti, an agronomist, explains, “the main reason for encouraging plantations in Sério is to diversify the producer’s income. Several properties already have other activities, such as dairy farming and poultry farming. The orchard comes to add to the property’s income.” Pitaya Fair 🌵 Pitaya – the fruit of the cactus – is an exotic food, rich in vitamin C and omega 3. Also known as dragon fruit, due to its external appearance, inside it is juicy, making it a plural input in gastronomy. Cupcakes and bread made from pitaya RBSTV/Reproduction 💄 With it you can make sweets, jelly, cupcakes, draft beer and even cosmetics. These products are some of those on display at the 2nd edition of the Feira da Pitaya, an event held until this Sunday (10), in Sério. Cosmetics are made with the fruit of the cactus RBSTV/ Reproduction The event dedicated to the fruit is free and is expected to attract 20 thousand people by the end of Sunday. VIDEOS: Everything about RS

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