Crisis and inflation make Brazilians consume less full meals and more snacks, says survey

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Poorer classes were the most affected between 2019 and 2022, with a 35.7% increase in snack consumption. Crisis and inflation make Brazilians consume less complete meals and more salty foods, says research Disclosure The economic crisis and inflation made Brazilians worsen their eating habits away from home, replacing complete meals with so-called snacks – mainly packaged snacks and ready-to-eat snacks, such as coxinhas and esfihas. This is what a study produced by Kantar, a data, insights and consulting company, shows. According to the survey, the poorest classes were the most affected. From 2019 to 2022 (period before the Covid-19 pandemic and after the most acute phase of the disease), the consumption of snacks among those who eat away from home increased by 35.7% among classes D and E, mainly responsible for the increase of the general index. “The crisis is affecting the humble consumer more. Proof of this is that we see a movement of people starting to look for a little cheaper food, no longer spending money away from home and opting for lunchboxes and lunchboxes”, says Hudson Romano, senior manager of consumption outside the home at Kantar. READ ALSO: ‘Forgotten money’: a single person withdrew almost R$ 750 thousand, says Central Bank IR 2023: Federal Revenue anticipates release of the declaration program for Thursday Why laws to correct women’s wages did not ‘reveal’ in Brazil The survey shows that ready-to-eat snacks, which were preferred by 11% of respondents in 2019, became a priority for 15% of the general population in 2022. Meanwhile, complete meals fell from 7% to 4% in the same period . The survey heard 4,000 people from all regions of the country. “The consumer, when he is on the street, has been reducing his frequency of buying dishes [refeições], consequently affecting the volume of this type of consumption. When this consumption drops, he ends up increasing his frequency of purchase and consumption of snacks”, explains Romano. Esfihas are among the snacks that have replaced complete meals. Heloise Hamada/G1 Lunchboxes and the so-called “alternative preparations” are the resources most used by the public between 35 and 44 years old, according to the survey. The main items that make up the preparations of this population are poultry meat, in addition to yogurts and ready-to-eat snacks. Snacks have also been growing as an option for breakfast and afternoon snacks. According to the survey, the increase in salty consumption at these meals was 89% between 2019 and 2022. Meanwhile, there was a 61% decrease in the same period for meals at lunch. “The numbers show that this movement goes beyond moments of snack. The biggest focus now is on killing hunger. Consumers have been using salty food – which was previously linked to taste and habit – as a way to satisfy themselves with cheaper products”, says the Kantar manager.

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