Consumers look for products close to expiry as an alternative to cheaper supermarket

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According to an expert, customers understood that this is a type of consumption that does not put their health at risk and that helps the economy. Markets lower prices on items that are close to expiration date and attract customers To save on home shopping, many families are turning to markets that lower the price of products that are close to expiration date. In a supermarket chain in Belo Horizonte, products of all kinds are offered with discounts of up to 70%. As the days go by, they get even cheaper. 💲 A pudding with maturity in 12 days, for example, went from R$ 7.90 to R$ 2.99. According to the economist and researcher at the IPEAD Foundation, Diogo Santos, this behavior reflects the needs of most Brazilians. “Family income has become more squeezed. We can return to normalization of the consumption pattern, but I would say that this specific pattern has a characteristic that is here to stay and that families have understood that this is a type of consumption that does not pose any risk to health and that helps the economy. I would say that there is a tendency to consolidate this new market”, says the specialist. And what is good for the consumer also ends up being advantageous for the entrepreneurs. With this turnover, commercial director Thiago Henrique Chaves saw the company grow: in six years, it already has 13 stores. Consumers are more attentive to promotions linked to expiration dates. TV Globo / Reproduction “We should grow 25% compared to last year. For next year, we expect three or four more units. The demand for products has been growing strongly”, he explains. Nursing technician Flávia Patrícia de Oliveira says that she takes advantage of the good price to shop for the whole family and even takes it to friends. “I leave here with a bag full. You can save on bread, buy fruit, vegetables”, she reports. Advertising is the soul of the business In this type of market, sales must be accelerated in order not to lose money. Therefore, the investment in promotions and advertisements, as explained by businessman Flávio Magelo. “There are products that we sell with two or three days of validity. When we post this, it ensures that all customers come quickly to the stores to take advantage of the offers”, he says. READ ALSO: Economic crisis in Argentina generates ‘grocery store tourism’ from neighboring countries Products close to expiration help feed 23,000 people in Greater São Paulo

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