Carnival heats up the small business market

Growth

The Brazilian Association of Bars and Restaurants projects revenue up to 15% higher than last year

One of the busiest periods for the country’s economy, with an impact on several sectors, is approaching. Revelers are already starting to research products and services to enjoy Carnival, which in 2024 will take place in the first half of February. For those who are entrepreneurs, this is the time to earn more and even expand their business. In 2023, according to the National Confederation of Commerce in Goods, Services and Tourism (CNC), the festivities generated more than R$8 billion in the country. The Brazilian Association of Bars and Restaurants (Abrasel) projects revenues up to 15% higher than last year.

Job creation is also boosted by temporary vacancies. Cooks, cleaning professionals, entertainers, among others, are roles in greatest demand. For small businesses, the period is synonymous with opportunities. Individual microentrepreneurs (MEI) and micro and small companies (MSE) are already in full swing to make more profits.

The president of Sebrae, Décio Lima, highlights that the economy is booming and entrepreneurs can take advantage of the date with actions that can generate income.

“Brazil has once again become a tourist destination and the Brazilian Carnival is known worldwide. Last year alone, the country received almost 6 million foreign tourists, the highest level since 2019. Therefore, it is time for small businesses to prepare to serve the public that comes after one of Brazil’s greatest assets: creativity, music and our roots”,

said president of Sebrae Nacional, Décio Lima.

Bill more

For small businesses, Carnival is one of the most prosperous periods of the year, representing an opportunity to balance the books. Pura Color Beauty, a “bioglitter” company, has an important goal for 2024: returning to the company’s revenue level before the pandemic. Managing partner Luciana Duarte says that despite the date arriving earlier this year, the expectation is for revenue of R$60,000.

“Our intention is to return to pre-pandemic sales levels, as we saw a drop of 50%”, he reports. “We managed to maintain ourselves by holding events, both makeup services and the sale of gifts”, adds the manager.

The company arose from the discovery by one of the partners that common glitter was made of microplastic, a threat to the environment. It was then that they arrived at the sustainable bioglitter formula, in 2017, and the development of other products that enabled year after year growth.

Brand only works during Carnival

The Parangolés brand, of clothes for skipping carnival, has a specific date to start and finish the work. From October onwards, the business of friends Tayná Haudiquet and Giovana Dachi, from the Federal District, begins to gain volume and continues until the days of the festivities.

With a focus on sustainability, one of the ways found to make a positive impact was through the reuse of textile waste to make costumes. Furthermore, all leftovers are saved to be used in the next collection.

The brand’s difference is that the clothes are made following the principle of upcycling – unique pieces, which rarely produce two of the same model. “For 2024, the objective is to sell all 130 pieces in stock and earn around R$37,000”, explains Tayná.

*With information from consultancy

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