Brazilians intend to spend an average of R$ 250 on Father’s Day, points out a Shopee survey

gifts

Most consumers bought a gift in advance for the date

Father’s Day, celebrated on the second Sunday of August, is one of the dates that most moves the retail market. According to a survey carried out by Shopee, an e-commerce platform that connects sellers, brands and consumers, 60% of respondents consider the affordable price to be one of the decisive factors for choosing a gift. They intend to spend, on average, BRL 250, which represents a drop of 1.4% compared to the 2022 estimate for the date.

In addition, most respondents say they will gift their parents with fashion items (46%). Only 28% intend to buy electronic items (a growth of 6% in relation to the previous year), and the others will opt for sport and leisure items (9%), vehicle accessories (6%), health and beauty (5% ) and other options (5%).

What matters when buying

According to the survey, 71% of respondents are used to buying online, against 29% who prefer to buy in a physical store, either because of fear that the product will not arrive in time for the festive date (40%) or because they like to see the product. hands (34%).

When asked about the choice of product, 55% of respondents choose the gift first and then look for the store with the best offer. Next, 28% care first about the price range and then search for interesting products on the internet, and 13% put the price first when searching for products within a specific store.

“Giving a gift with quality combined with an affordable price has become the most important thing for Brazilians. Therefore, it is common for consumers to research and inform themselves more and more before making a purchase”

analyzes Shopee’s marketing director, Felipe Piringer.

Buy in advance

According to Shopee’s research, for Father’s Day this year, 38% of respondents will buy gifts three weeks or more in advance. In addition, for 29% of consumers, two weeks before the date is enough to buy the gift, while 24% will anticipate it by just one week, registering a decrease of 3% compared to the same period last year. And about 10% will choose the gift within three days, up 2% from last year’s respondents.

*With information from IstoÉ

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