Antárctica launches the Margarita Tônica with tequila, lemon and blue curaçao

Antárctica launched this week, in São Paulo, the ‘Margarita Tônica’, created in partnership with the brand’s mixologist, Neli Pereira. The drink also arrives with a redesigned visual identity, with the new “Antarctica quality seal”. The packaging reaches the market in 1L and can, normal and zero versions.

The brand took advantage of the success of the margarita in the European summer, which made the drink a consumer trend, and gave Neli the responsibility of thinking of something for the new collection. “Thinking about Tônica Antarctica as a versatile ingredient for drinks, I decided to go beyond the traditional Gin Tonica and use tequila to create a proprietary margarita of the brand: blue”, explains the mixologist.

The drink, which also contains Curaçao Blue, lemon, and has the characteristic bitterness of Tônica Antarctica, adds Neli, is one of the brand’s bets to reach the Brazilian palate in the summer.

The new look adopted by Antarctica for the product features elements that refer to the cocktail world, such as the quality seal, which highlights the production process and the typical flavor of the drink, created 114 years ago. The blue lid connects to the brand’s new Azulquimia concept – a mix of the can’s blue tones associated with the combinations offered by Tônica.

According to Juliana Grinberg, non-alcoholic marketing director at Ambev, Tônica Antarctica has helped to build mixology beyond the conventional by incorporating versatility and an uncomplicated look at national cocktails. “The brand has invested in this path of renewal to offer an experience superior to anything currently on the market, and our new identity reinforces this”, she assesses.

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