Who are the biggest influencers in the world and what type of content do they make in 2023

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Between challenges, reactions and dances, those chosen by Forbes magazine were chosen based on revenue, number of followers, engagement and business outside of social networks. Forbes releases list of the world’s biggest influencers in 2023 The list of the world’s biggest creators in 2023 is led by the YouTuber known as MrBeast. The survey released on Tuesday (26) by Forbes magazine shows that, in one year, it had an estimated turnover of US$82 million (around R$400 million). Among the top five on the list, only one, Charli D’Amelio became famous through TikTok. It had an estimated turnover of US$23 million in one year. To define the ranking, Forbes considered the estimated revenue between June 2022 and June 2023, the number of followers, engagement (likes, comments and shares divided by the number of followers) and the commercial businesses of each influencer. But what type of content do they produce? The five leaders of the ranking became famous with videos of challenges, games, reactions, dances, among others. Check out more about them below and see the complete list of the biggest influencers at the end of the report. 1) Jimmy Donaldson (MrBeast) 💰 Estimated revenue: US$ 82 million 👤 Number of followers: 312 million 👍 Engagement: 9.80% The 25-year-old YouTuber often publishes videos with challenges, such as spending hours in Antarctica, or games worth money . But not everyone fits into these categories: a video surpassed 150 million views when it showed a train falling into a hole. He became famous for allocating above-average funds to his videos, and one of them already cost around US$500,000 (around R$2.5 million). His success on YouTube helped him create his companies, such as a chocolate brand and a chain of snack bars. Jimmy Donaldson aka MrBeast Richard Shotwell/Invision/AP 2) Olajide Olatunji (KSI) 💰 Estimated revenue: $24 million 👤 No. of followers: 112 million 👍 Engagement: 6.50% The 30-year-old YouTuber known as KSI started with gameplays of games like FIFA and also started making reactions, in which he makes humorous comments about other videos. Outside the network, he invested in rap, releasing two singles, and participated in boxing matches. According to Forbes, KSI was also involved in controversy for promoting misogynistic, racist and transphobic content. How to make WhatsApp audio turn into text? Olajide Olayinka Williams Olatunji, known as KSI KSI/Youtube 3) Jake Paul 💰 Estimated revenue: US$ 34 million 👤 Number of followers: 66 million 👍 Engagement: 1.60% Today YouTuber, Jake Paul, 26, became famous with short videos on the old social network Vine. In recent years, challenge videos have gone viral, like the one in which he invites people to get random tattoos. Jake has been involved in some controversies: in 2020, he said that anxiety, a mental disorder, is “created” by those who have it. More recently, he started publishing more videos about boxing and even competed in some fights. Jake Paul Associated Press 4) Rhett & Link 💰 Estimated revenue: US$ 35 million 👤 Number of followers: 32 million 👍 Engagement: 0.85% The two influencers claim to have been best friends since 1984 and have been on YouTube since 2006. They started with comedy sketches and, today, they also produce other types of programs on the platform. On one of the channels, they taste different types of food, test products, reproduce viral videos from social networks and invite celebrities to participate in games. According to the magazine, the duo’s production company employs more than 100 people to create videos and podcasts. Information security has a salary of R$38 thousand; see how to enter Rhett McLaughlin and Link Neal Richard Shotwell/Invision/AP 5) Charli D’Amelio 💰 Estimated revenue: US$ 23 million 👤 Number of followers: 213 million 👍 Engagement: 0.70% The 19-year-old American became famous with dances on TikTok – some of them with her sister Dixie D’Amelio, who came in 18th place in the ranking. Charli is the second most followed person on the social network, behind only Khaby Lame. The tiktoker founded a company with her family to manage advertising contracts and manage her brands, which range from skin care products to footwear. The deal is valued at US$100 million (R$500 million), according to Forbes. The four ways to make money on TikTok Charli D’Amelio Vianney Le Caer/Invision/AP How to make money on TikTok? Find out how to win virtual gifts on video and lives The biggest influencers in the world in 2023 Understand what live NPC is, a new trend on TikTok

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