Where did the name Amazon come from?

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Governor of Amazonas, Wilson Lima, demanded compensation for the use of the brand. The company was founded by businessman Jeff Bezos, who chose the name after researching in the dictionary. A man passes in front of the Amazon logo in Mumbai, India. REUTERS/Francis Mascarenhas The dispute over the name of retailer Amazon resurfaced this Thursday (30), after the governor of Amazonas, Wilson Lima, demanded compensation for the use of the brand. But why is the company called that? Founded in 1994 solely as an internet book store, Amazon became a technology giant under the command of its founder Jeff Bezos. It was he who decided to name the company in reference to the region, more specifically the Amazon River. The name was chosen after Bezos looked up words with the letter “A” in the dictionary and saw that “Amazon” was described as the “largest river on Earth”, according to Brad Stone, author of the book “The Everything Store: Jeff Bezos and the it was from Amazon.” “This instantly connected with his short-term vision of the company as the ‘greatest bookstore on Earth,'” says Stone, in the book. Why did Bezos reach for “A” words? The businessman wanted a brand that started with “A” because, at the time of Amazon’s creation, websites were listed in alphabetical order. Thus, the objective was for the company to appear among the first results. The story is similar to Apple’s name choice. According to Walter Isaacson, Steve Jobs’ biographer, the co-founder of the apple company chose the name when he was on a fruit diet, but because he knew that the term would be ahead of Atari in the phone book. Amazon replaced Cadabra The choice of Amazon made the company abandon the name it initially used: Cadabra, a reference to the word “abracadabra”. According to Business Insider, a former lawyer claimed that the reference was very obscure and the word was often confused with “corpse”. Before choosing Amazon.com, Bezos considered using other names, such as Awake.com and Browse.com. The domains were purchased by the businessman and to this day they redirect users to the store page. Amazonas presents agenda for COP28

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