What is deepfake and how could it bring together Elis Regina and her daughter Maria Rita in advertising

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Technique that uses artificial intelligence needs a database of images and audios to insert people in videos that did not participate in the actual recording. Maria Rita and Elis Regina sing “Como Nosso Pais” in an advertisement Disclosure/Volkswagen The creation of adulterated and realistic videos became much simpler with the so-called deepfake. With it, it is possible to insert people in videos, even without them having participated in the actual recording. This Tuesday (4th), Volkswagen launched a campaign featuring a duet between Elis Regina, who died 41 years ago, and her daughter, Maria Rita, using technology. Deepfake is a technique that allows you to show a person’s face and voice in photos or videos altered with the help of artificial intelligence. 💻 How deepfake is done: to create the edited material, just take a real video and modify it with one of the many apps created for this purpose. But, for the video to be really convincing, you need to have a database of images and audio of the person you want to reproduce. These databases are powered by real people, so it’s easier to do this type of production with celebrities, since there is more content online with them. 🎬 How it is used: In addition to pre-produced videos, such as the Volkswagen commercial, deepfake is already applied to live broadcasts and even video calls. In South Korea, for example, this type of technology has already been used to replace a news anchor. 👤 Use by criminals: Technology is not just used for good, one of the most worrying applications of these tools is creating pornographic videos with other people’s faces. Earlier this year, the telenovela ‘Travessia’ showed a scam used by pedophiles, who approach children pretending to be celebrities or characters that are part of their daily lives. With this, they manage to induce victims to produce nudity material. Tampered images are also used in the policy. In 2019, the Speaker of the United States House of Representatives, Nancy Pelosi, was the victim of a deepfake that was based on an authentic video to suggest that the Democratic representative had speech difficulties in a speech. ‘Live deepfake’: technology that changes face and voice in video calls already exists in real life ‘STALKING’: know when internet stalking becomes a crime

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