What do low Black Friday sales teach restaurants? check out

A survey by the Confi.Neotrust platform reveals a drop in online and physical commerce sales on Black Friday this year compared to last year. According to what was found, the reduction was 15.1%, numbers that are still disappointing for business owners. The exceptions were Market Livre and Magalu, which reported performance above expectations.

The result, according to João Ricardo Tonin, economist at FoodCo, needs to lead the food away-from-home sector to three essential reflections for this end of the year.

The first is, even when faced with a horizon that seems optimistic, to avoid excessive spending. In this way, it is possible to enter 2024 without debt and frustration due to a possible performance below expectations.

The second consideration is to research and then define a good sales strategy that allows you to stand out from the competition. To obtain encouraging results in the last days of the year, it is essential to be one step ahead, to do something different from what most people offer.

The last one is, even in a scenario of falling consumption, there are opportunities to stand out from the competition. The Black Friday numbers reveal not only the high debt of families, but also a possible disappointment for consumers, who expected bigger discounts. It is therefore likely that the food away from home sector will face more demanding consumers this year-end.

Therefore, the tip is to invest in improving the quality and service time in your establishment. And combine this improvement with effectiveness in communication through social networks. “It’s time to keep our feet on the ground and plan for the end of the year with a solid foundation”, advises Tonin. “There is still time to develop a plan that guarantees encouraging performance during this period,” she says.

The FoodCo Bulletin. with complete audio analysis by economist João Ricardo Tonin, it is exclusive weekly content for subscribers of the platform. The FoodCo. is the largest community of bar and restaurant owners in Brazil. There are more than 13 thousand entrepreneurs in the sector gathered in a knowledge and networking network, with access to essential content for those who undertake food away from home.

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