We Coffee opens on Paulista with automatic service – 01/29/2023 – Restaurants

The trendy coffee shop, which rocked social media when it opened in 2020, opens its fourth unit in São Paulo this Monday, 30, on Avenida Paulista, in celebration of the city’s 469th anniversary.

The store in the city’s postcard will be the first where there will only be automatic service. There, customers will be able to place their orders and pay at a totem. With this, the cafeteria hopes to achieve practicality and agility, since its other units generate large queues.

Anyone passing through the Liberdade neighborhood on a Saturday, for example, will see people crowding the sidewalk, waiting to drink trendy coffees. We Coffee attributes part of the success to TikTok, where many internet users posted videos about the local food and drinks.

The store’s decoration follows the attributes of the others already open: a minimalist and futuristic concept. What gives color to the place are the food on the menu, which contains sweets, bakery and coffee. One of the items that appears the most on the chain is the Strawberry Magic Stick, a candy shaped like a hot dog made with red pitaya dough and filling with strawberry cream and red fruits. Other colorful options are salty creams, a sweet drink with a salty coating.

We Coffee has other units in Jardim Paulista and Vila Nova Conceição. The latter was also inaugurated in 2023.