Virginia is the biggest influencer in research Datafolha – 06/28/2023 – Tech

It’s noon on a Wednesday when Virginia Fonseca’s private plane lands in São Paulo bringing the influencer, three assistants and her mother-in-law, Poliana Rocha, singer Leonardo’s wife. The aircraft, a Cessna 560XL model jet, was a birthday gift from Virginia to her husband, Zé Felipe. It cost BRL 35 million.

At this point, Virginia has already posted 22 stories on Instagram documenting every step of her day: her Louis Vuitton suitcase, her trip look, boarding the private hangar in Goiânia, kissing her daughters goodbye. At the end of an ordinary day in Virginia’s life, there are an average of 80 stories. Each is viewed by around 5 million people.

Cited by 15% of those interviewed by Datafolha as the biggest influencer in the country, she has more than 43 million followers on Instagram, 36 million on TikTok and 11 million on YouTube. All networks are fed daily, but it is in the stories where Virgínia works her magic: she keeps the audience mesmerized by an almost trivial content.

Being elected the biggest influencer in Brazil still amazes the girl who, at the age of 17, posted her first video on YouTube. The year was 2016, she lived in Portugal with her family and started vlogging because she felt lonely. “It may not seem like it, but I’m still amazed that people like me so much,” she says.

Her trump card, according to her, is to deliver exactly what the public wants: her routine. “What I show is this, the good morning from Maria Alice and Maria Flor, me and Zé, our family. I think that’s what people like to see: the truth.”

Between cute clicks of the daughters and dances promoting her husband’s songs, Virginia also uses the stories to sell makeup and perfumes from her brand, WePink.

Earlier this year, the company was the target of attacks involving one of its best-selling items: the base. Influencer Karen Bachini tested and disapproved of the cosmetic, generating a stir on social media.

Last year, WePink earned BRL 110 million just from selling perfumes. The next steps include opening kiosks in malls, “to bring more physical contact to customers”.

Virginia also has a digital marketing agency, Talismã. The name is the same as one of Leonardo’s greatest classics — and also the singer’s farm in Goiás.

Three years ago, Virginia featured the site on her YouTube channel. The video titled “We invaded Leonardo’s farm” hit 5 million views and catapulted Virginia’s popularity. Less than a month later, she would announce the pregnancy of her first daughter with Zé Felipe.

At the age of 24 and mother of Maria Alice, two years old, and Maria Flor, eight months old, the influencer does not deny that she can only balance so many tasks because she has a robust support network. In addition to her mother and mother-in-law, she has three nannies and other employees who take care of the house and food.

A motherhood watched over by so many eyes brought her the challenge of dealing with a new type of hater. “I don’t think I had yet learned how to be a mother on the internet. I was never shaken by comments, but in motherhood it got to me. Mothers are judged a lot. I’ve suffered a lot, I’ve already felt bad.”

Recently, Virginia fans recovered images of her relationship with streamer Rezende Evil, with whom she dated between 2018 and 2020. A video that went viral showed scenes of her ex-boyfriend mistreating her, interspersed with tender moments with Zé Felipe.

The love story that started on TikTok and ended up at the altar delights fans. “In three years of relationship, we never fought”, assures Virginia. From the rough relationship with the streamer to the fairytale union with the sertanejo heir, the narrative of the anonymous girl raised to the rank of internet star symbolizes the glory of generation Z.

“My life is not perfect. I post when I’m feeling bad, when I’m stressed, having a bad day. But, without a doubt, I’m living my best moment. I’m very happy and grateful. I don’t lack for anything”, she says.

The Datafolha survey was carried out between May 2 and May 9, 2023, with 1,500 online interviews. The margin of error is plus or minus 3 percentage points.