Veigh: The trap phenomenon has already worked with telemarketing and today earns BRL 120,000 per show

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Raised on the outskirts of SP, the 22-year-old rapper broke a record with ‘Dos Prédios Deluxe’. ‘A while ago, trap was a laughing stock, even a joke’, he tells g1. Listen to podcast. There’s no way, like it or not, it’s all about trap nowadays. The more drawn out variation of rap has disputed the top of the charts with the sertanejo in an impressive rise. The newest phenomenon of the genre is Veigh, a rapper created at Cohab 1 in Itapevi, on the outskirts of São Paulo. At the age of 22, he released his 2nd career album, “Dos Prédios Deluxe”, and broke a record in the week of release when it debuted at number 1 globally on Spotify. Veigh remains at the top with 3 songs in the top 50 of the platform in Brazil, one of them being the Top 2. Discover Veigh’s story on the g1 podcast, listen below: Thiago Veigh once wanted to be a soccer player, he skated professionally, but never of the ways prospered as in music. He even worked as a waiter, as a store handler on Rua 25 de Março and as a telemarketer, his last job before dedicating himself to music for good at the age of 17. The first album came out in 2022, “Dos Prédios”, but it was with the continuation that it drew national attention. “Clickbait”, “Ela me Engana Dizendo que Ama” and “Novo Balanço” are among the most heard of the new work and were all freestyled. The rapper arrives at the studio and starts composing over the beats. He doesn’t have a notebook, home recordings on his cell phone, nothing. It’s all “free”, as he says in an interview with g1. “Novo Balanço”, the second most listened song in Brazil for weeks, for example, was named after a tennis brand. He wanted to come up with a kind of “Spanish” mix, but with a Brazilian feel. “I had this idea of ​​talking like that for a long time and then when the beat started playing in the studio it reminded me of something like ‘Spanish waltz’ somewhere”. See more in the video below. Veigh explains hit ‘Novo Balanço’ and says he doesn’t drink or smoke Veigh likes to joke As is common in trap, Veigh’s songs talk about enjoyment, drinking, drugs, but the rapper doesn’t like any of that. “I don’t smoke anything, nor drink anything. I like to talk because it’s like something I live a lot, it’s always around me and guys identify with it”, he explains. ‘Novo Balanço’ is one of Veigh’s hits Disclosure The rapper says he manages to “be” several people as a singer and that he is inspired by situations he sees around him and turns it into music. “As for people who think I’m crazy because of the songs, I’m more relaxed than you think,” he adds. Veigh’s business is to make fun of. “I make fun of others too much, I like to dance too. I’ve had a lot of criticism [por ser assim] due to the style of music I make, people think it’s an obligation to do all that, but I don’t care about others”. do trap Disclosure The first two songs that rocked were “Foto do Corte” and “London Freestyle.” Veigh recalls that he was still struggling to get his last unemployment benefit from his telemarketing job, but everyone thought he was rich. He was rich. there wasn’t a manager or a big label that invested in the first album. There wasn’t investment in media on the internet to publicize the work either. Behind “Dos Prédios” is Veigh and the friends who formed the producer and label Supernova. The goal was , from the beginning, leveraging the company’s name together with the artist’s. “At the time of weakness there, when we needed the money, we couldn’t manage in other ways, there were proposals from other record companies, but I thank God for not having chosen others and for having raised my own”. At Supernova, there are three producers, Nagalli, Bvga Beatz, Toledo and Honaiser, and four artists GA, G.Hard and Niink, in addition to Veigh. When he started to make a name for himself in the trap scene, invitations to shows started coming in, but Veigh didn’t accept right away. He knew he needed to create a repertoire and waited for the best moment to enter the market. When the first album came out, he was charging R$ 60,000, after the buzz of the last few months he managed to double the fee. “It’s really cool that my work has been admirable to the point of being able to put a fee up there, you know? I manage to help my friends who work with me that way. I think I deserve it too, because we stay away from home for a long time, goes through a lot.” “I thought it was just really good, when I saw other artists doing shows on the internet and I was like, ‘I want to be like the guys’. You think it’s just good things, but working at night isn’t easy”. ‘Trap was once a laughing stock’ The trap scene is one of the strongest in the world and in Brazil today. The genre fights hard for the top of the charts historically dominated by sertanejo and funk. Veigh argues that the movement, which has names like Matuê, Teto, Wiu, Jovem Dex, KayBlack, MC Caveirinha among others, still has a lot to grow. “It’s necessary to have this growth in urban music, to show the world that the community’s kids are moving, they’re doing something big in society”. “We uploaded our own music ourselves, we did procedures that sometimes weren’t even that ‘understandable’. A while ago trap was a laughing stock, even a joke, there wasn’t even a trap record label. Nowadays it’s a slap in the face for the kids that discredited, you know? So it’s time for the trap, yes”.

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