Valentine’s Day is promising for the food sector

Valentine’s Day should bring good results both for the delivery, as well as for the out-of-home food sector, and high default rates should not affect consumption on that date. This is the analysis of João Ricardo Tonin, economist at FoodCo. According to research by SPC Brasil (Credit Protection Service) and CNDL (National Chamber of Shopkeepers), 97 million Brazilians intend to give gifts on the occasion.

In all, R$23.17 billion should be spent on gifts on Valentine’s Day this year, which represents an increase of R$5.1 billion compared to last year. Of those interviewed, 18% said they would treat their partners to a romantic dinner. Good news for the sector is that 66% said they should pay in cash, either by debit card or pix.

Most people choose to celebrate at home (38%), but 28% said they will go out to dinner, which, for the economist, is good news both for the delivery, as well as food outside the home. Even with overdue bills, 34% said they will make purchases.

“The food sector may perform even better on that date than on Mother’s Day. The recommendation is the same as always: use social networks strategically for campaigns marketing, highlight a specific menu for the commemorative date and offer gifts and treats for those celebrating Valentine’s Day. In addition, it is essential to offer a fast and quality service”, concludes Tonin.

The FoodCo. with the complete and audio analysis of the economist João Ricardo Tonin is an exclusive weekly content for the platform’s subscribers. FoodCo. is the largest community of bar and restaurant owners in Brazil. There are more than 13,000 entrepreneurs in the sector gathered in a network of knowledge and networking, with access to essential content for those who undertake food outside the home.