Valentine’s Day has another date in Brazil; understand why – 06/07/2023 – Market

Valentine’s Day is celebrated in Brazil on the 12th of June. The date differs from the celebration in European countries and the United States, where it is known as Valentine’s Day and is celebrated on February 14th.

But why does the celebration have another date in Brazil? The reason for the official choice, made in 1948, had commercial reasons, but it is close to the Catholic day.

When is Valentine’s Day

In 2023, Valentine’s Day will be celebrated next Monday, June 12th.

The following day, June 13, is celebrated the Day of Saint Anthony, considered in the popular imagination as the matchmaker saint. See how to make a love request to lunch.

Alongside St. John’s Day (June 24) and St. Peter’s Day (29), this date makes up the tradition of the Festa Junina in Brazil. The event, by the way, can be a good program to celebrate with your loved one or loved one. Check out 15 options and days to go skip the bonfire in São Paulo.

Who Invented Valentine’s Day

Valentine’s Day began to be celebrated in Brazil on June 12, 1949 and was created by publicist João Agripino Doria, father of João Doria Jr. (PSDB), former mayor of São Paulo. The aim is to increase trade sales in June.

At the time, Doria Sr. ran Standard Propaganda. Hired by the department store Clipper, the agency had the mission of reversing the drop in sales that always occurred in the middle of the year. Doria’s solution was to institute a date for exchanging gifts.

Taking a ride on Brazilian religiosity, the publicist suggested that Valentine’s Day be celebrated in Brazil on June 12, the eve of Saint Anthony’s Day.

The best Valentine’s Day gift

When it comes to surprising the ones you love, you don’t always have to invest a lot. Personalized gifts, romantic decor and a sensory dinner are all good ways to show affection and affection for your loved one. See gift idea.

Where to spend Valentine’s Day

Some places are famous for their wintry and romantic atmosphere, washed down with wine and good food by the fireplace. Cities in Serra Gaúcha such as Gramado or in the southeast, such as Campos de Jordão, are highly sought after destinations on that date.

For a different celebration, the interior of São Paulo offers interesting options. Serra da Mantiqueira, with tourism on rural roads, is called “Brazilian Tuscany” and guarantees idyllic landscapes. See the complete tour itinerary.

Also just a few hours from the capital of São Paulo, ‘zen’ hotels have a relaxation routine for a good self-care session for two. See 6 hotels, chalets and spas to unwind near SP.

Ever heard of “glamping”? The word joins “glamor” to “camping”. Some companies are betting on the idea of ​​offering accommodations close to nature, with stunning views and ceilings made to see stars, removing common perrengues from the practice of camping. São Bento do Sapucaí (SP) is 185 kilometers from São Paulo and offers good glamping huts; check out.