The fever of pop cruises: Before dominated by Zezé & Luciano and Roberto Carlos, the market grows with great shows on the high seas

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Maiara and Maraisa, Xuxa, Alexandre Pires and others invest in ships to take fans to experience great shows on the high seas. Season has at least 10 projects scheduled. The craze for themed ships bearing the names of artists For many years, singer Roberto Carlos and the duo Zezé Di Camargo and Luciano sailed alone in Brazilian waters with their themed cruises. Roberto set sail with his first Emoções em Alto-Mar in 2005. Zezé Di Camargo and Luciano weighed anchor on the first ZCL ship in 2009. The two are the longest running projects of themed cruises commanded by artists. But musical ships have become a rage in recent seasons. And what’s not lacking this year is the option of cruises with artist shows on deck. The market has grown and found a great space by betting on the passion of fans, partnering with artists and taking great shows and festivals to the high seas. Maiara and Maraisa are the most recent names in this wave. The duo’s ship is scheduled to take place between the 8th and 11th of March 2024. “We were super happy, because both Maiara and I are doing things that we didn’t even think would be possible”, says Maraisa. Maiara and Maraisa will have a themed cruise in 2024 Reproduction/Instagram Before their departure, cruises with Xuxa, Leonardo with Bruno and Marrone at Projeto Cabaré, Alexandre Pires and Daniel are already guaranteed. All here in Brazil and in an almost standard itinerary that involves a journey with departures and arrivals at the Port of Santos, passing through Ilhabela, Buzios or Angra dos Reis, depending on the schedule and weather conditions. Wesley Safadão and the duo Chitãozinho and Xororó go a little further and will take international cruises, passing through an exclusive island in the Bahamas. Ludmilla has also confirmed that she will enter this line of projects. In November 2022, the singer posted on Twitter that she will promote the “Numanice Cruise. Three days of experience on the high seas. Lots of music and beautiful people, the way I love”. No details yet. 2023 will also feature ships that bring together several artists, such as the Chilli Mob Cruise, with Pedro Sampaio, Xamã, Marina Sena, Priscilla Alcântara, Tropkillaz, Monobloco, Jetlag. There is also Só Track Boa, with Bhaskar, Cat Dealers, Bruno Be, Chemical Surf, Diplo, Vintage Culture, among other electronic music artists. Some of the projects are newcomers. Others already have the next season guaranteed from the moment the previous cruise anchored at the destination. The one by Luan Santana, for example, which came out for the first time in early March, is already promising a new edition for 2024. In these cases, the new bet for the following year depends on variables that identify the success of each edition: booths sold out 2 to 3 months before boarding public satisfaction with the onboard experience artist’s happiness with the project ALSO READ: On Wesley Safadão’s cruise, fans spend more than R$8,000 on drinks and are ‘sleep deprived’ Climate from ‘BBB’, Tirulipa on the alarm clock and frustrated singles: What it’s like to spend 3 days on Wesley Safadão’s cruise Press Release/PromoAção João Carlos Ribeiro, a partner at PromoAção, a company that currently promotes most of these musical-themed cruises, explains to g1 that there are two situations for starting a plan for a cruise named after the artists tasks: the company is looking for the artist the artist is looking for the company “Currently, PromoAção charters a package of cruises (20 this season) and from there it defines the themes and artists according to the ideas we have and the proposals we receive” , it says. But what about billing? After putting the name on the cruise, how much is left for the artist? Does he receive a fee or share in the profits? João mentions that “the artists who name the ships have a share in the sale of cabins and sponsorship revenue.” “The percentages are varied because there are artists who are also partners in expenses, and others are not”, says the executive. Artists invited to perform on the ship receive fees, as happens in any type of show. On Luan Santana’s cruise, held at the beginning of March, artists such as Zé Neto & Cristiano, Maiara & Maraisa, Léo Santana, among others, performed. The vessel used by the singer was the MSC Fantasia, which has 1,637 cabins and has a capacity for 4,363 people. The vessel MSC Preziosa, which will receive cruises from Maiara & Maraisa, for example, has a capacity for 4,345 guests and has 1,751 cabins, divided into internal, external and balcony. The first batch of sales for the “bosses” ship varies between R$ 3,104.04 (referring to a quadruple internal cabin) and R$ 7,428 (double cabin with premium balcony). (*Values ​​subject to change). For Luciano, it was the company that changed the current scenario of cruises in the country. “Brazilians are very festive, they like big parties. Just take events like Cabaret, Amigos, Villa Mix, events with various artists. And PromoAção noticed this, took the shows out of the ships’ theaters and put them all in the pool area . It gave the opportunity for all passengers to watch all the shows”, says the singer. He also recalled that, in the first editions of the cruise (before “É o amor” and currently called “ZCL”), passengers were entitled to attend only one of the presentations in the ship’s theater. “Many passengers missed the presentation because they had a ticket for only one of the nights and, suddenly, they felt sick”. But is it just a show? Zezé di Camargo and Luciano perform on Cruzeiro ZCL Reproduction/Instagram If you’re not a fan of the artist who commands the ship, you might be a little frustrated. That’s because, in addition to the shows, the cruises have piped music in the common areas 24 hours a day. And the speakers always play the host artist’s tracks. Another possible frustration is that some fans board thinking that they will come across the idols in the corridors of the ship. But despite staying three nights aboard, they don’t always leave their cabins when there’s no event scheduled. “I spend the three days on board, I go around the ship, I do reviews with the guests and the group there, it’s cool. I don’t spend the whole time walking around, but I always go around to see what’s going on, who went to see me. I think it’s important to somehow repay the affection I receive”, says Wesley Safadão. The singer performs on two of the three scripted nights. The show takes place throughout the night and only ends when the sun rises. Even for that reason, some fans have already commented that it is not so easy to come across the singer in the hallways or at other events that take place throughout the day. Safadão has already held four editions of WS On Board in Brazil. Now he is getting ready to invest in his first international edition. He will dock his vessel in the Bahamas and record a DVD during the tour. Despite not being on the ship much, Roberto Carlos usually pays a surprise visit to the ship’s casino and watches karaoke with fans singing along with his band. In addition to the three performances he performs in the ship’s theater, he also holds a press conference on site. The difference is that some fans can also attend the meeting – and these same fans take the opportunity to boo journalists who ask questions that they consider invasive to the artist (usually, those that escape the musical part). On the ship “É o amor”, Zezé di Camargo even gathered his closest friends and fans for a viola circle in some of the lounges. Luciano remembers that he even went to one of the parties at the disco, but stayed for a short time, because they wanted to put a cord to isolate them from the fans. “I didn’t like it and left,” he says. But the singer says that he always ends up meeting fans on the vessel, since “the ship is a common place for everyone. If I go to the restaurant, I meet fans, if I go on deck, playing the sound, I meet fans. It’s a possibility. all the time. And in one of the editions, I also went to the theater to see Eri Johnson show.” Cintia Matos de Miranda, a fan of the duo who has been to almost every edition of the ZCL ship, says she is not bothered by the fact that the artists are not accessible to fans all the time. “Cruzeiro has shows and activities all day for those who like to enjoy themselves. And the possibility of getting off and getting to know the cities where it is moored. But I was lucky to see the duo off stage in all the editions I participated” , it says. She also claims that she intends to go to the next edition of the cruise and that she chooses the experience “for the opportunity to watch several shows in a completely different atmosphere than that of a rodeo, for example”. Claudia Leitte, who held two editions of her own cruise (in 2010 and 2011), pays surprise visits to some fans. “In the editions of Claudia Leitte On Board that I performed, I had an agenda inside the ship. There was the traditional show, on stage, for the people, but there was also an intimate show in the theater that was on the ship, meeting with my fans, I visited some booths… it was great”, said the singer to g1. This weekend, Claudia will participate in Xuxa’s ship. But she must go on board only for the presentation. “I confess that I wanted to enjoy Xuxa’s ship, but I won’t be able to because of the schedule. I do the show in one day and come back soon afterwards for other commitments on dry land”, says the singer, who, when talking about the subject, confessed to having wanted to resume his own cruise. “I only have good memories and I’m starting to feel like a new edition, huh.” With the ship scheduled to sail only in 2024, Maiara and Maraisa are already making plans for the cruise and have ruled out spending the day in their cabins. “We want a lot of fun, not even thinking about being locked in the cabins. We’re root, we like the hard stuff.” Musical themed cruises – season 2023/2024 Luisa Rivas/Juan Silva/Arte g1

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