The biggest influencers in the world in 2023, according to Forbes

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MrBeast leads the ranking and had estimated revenue equivalent to R$400 million in one year, according to the magazine. Charli D’Amelio is the highest-ranked woman on the list. Olajide Olatunji (KSI), Charli D’Amelio, Jimmy Donaldson (MrBeast) and Jake Paul are among the biggest influencers in the world in 2023 Leigh Dawney Photography via Wikimedia Commons, Evan Agostini/Invision/AP, Business Wire via AP and Ashley Landis/AP Photo YouTuber MrBeast is the biggest influencer in the world in 2023, according to a survey by Forbes magazine. The content creator had an estimated turnover of US$82 million (around R$400 million) between July 2022 and June 2023. Tiktoker Charli D’Amelio is the highest placed woman in the ranking. She had an estimated turnover of US$23 million (R$115 million) and, despite being the third with the most followers, appears in 5th place in the ranking. This is because, to define the ranking, Forbes considered the estimated revenue between June 2022 and June 2023, the number of followers, engagement (likes, comments and shares divided by the number of followers) and the commercial businesses of each influencer. With 312 million followers, MrBeast leads in this regard. On the other hand, tiktoker Christina Najjar has 2 million followers and is at the bottom in this criterion. At the same time, it records the highest engagement of all, with a 42% rate of likes, comments and shares. Most of the influencers on the list are from the United States – there are no Brazilians in the ranking. And in terms of age, the youngest is Ryan Kaji, aged 11, and the oldest, Mark Rober, aged 43. See the full list below. The biggest influencers in the world in 2023 READ ALSO: The four ways to make money on TikTok Profession TikToker: creators reveal ways (and difficulties) to make money Information security has a salary of R$38 thousand; see how to enter How to make money on TikTok? Find out how to win virtual gifts on video and lives Understand what live NPC is, a new trend on TikTok

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