‘Textão TikTok’: get to know the app that is the bet of the Brazilian who created Instagram

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App promises to deliver personalized news feed and texts with artificial intelligence according to the user’s interests. “Artifact”, a new text app under development on the social networks. Brazilian Mike Krieger and American Kevin Systrom, creators of Instagram, left the company in 2018, six years after it was sold for US$ 1 billion to Facebook (today, Meta). Initial plugin text “Mike Krieger and I are back with Artifact,” Systrom said in a late-January Twitter post. During the announcement, he took the opportunity to invite users to sign up and join the community. How is the app? To understand it more simply, we can make an analogy that the app intends to be a kind of TikTok for text and looks like Google Reader, retired in 2013. Faced with the spread of fake news, “Artifact” proposes to offer a source curation and fact-checking process, with the aim of offering quality news and information. According to the creators, the platform will also remove false and misleading content posts. Brazilian Mike Krieger, one of the creators of Instagram Playback/Instagram How will it work? When opening the application, the user will be able to select the articles that are of most interest. The feed will have selected articles from editorials ranging from major newspapers to blog texts. Then the Artifact itself will select similar content, which may be the user’s preference. The app was inspired by the behavior of TikTok’s algorithms when creating personalized content recommendations for users, even coming from accounts that are not followed by them. This algorithm will be one of the main differentiators of the app, according to the creators. It will also soon be possible to follow other people and interact with them through comments and direct messages. What does the name represent? The name comes from the junction of the words “articles” and “facts” – articles and facts, in English – which reveals the intentions of the project’s creators. Tests already started? The application has not yet been launched publicly and interested parties must leave their phone number in order to be invited. For now, there is also a queue for North American users. On the official website page there is a notice that the app is in a “private beta test”. Some people have already gained access and reacted on social networks. Initial plugin text “First impressions: Clean and intuitive UI. The feed accurately matches my chosen initial topics, populated with popular posts I read regularly,” wrote one user. “NBC News” editor Sally Shin also celebrated the test done on the app when she noticed that the article was selected for the feed: Initial plugin text How do I subscribe? Through the official website. The app can be found in the iOS and Android operating system app stores. READ MORE: ChatGPT: meet the conversational robot that went viral for having an answer to (almost) everything Like a Google robot, ChatGPT is wrong about the 1st telescope to photograph a planet outside the Solar System Conversational robot faces a test to become a doctor in the USA

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