New Stella Artois campaign promotes meetings in restaurants run by women.| Photo: Disclosure

The “Let’s tag” campaign, launched by Stella Artois on May 5, aims to promote meetings in restaurants run by women. The brand’s idea is to “split the account” with the consumer, who will be able to buy a R$100 voucher for the value of R$50, to be used in more than 20 thousand establishments, in the states of Minas Gerais, Rio de Janeiro and Espírito Santo . The list of participating restaurants and the purchase of vouchers can be made through the campaign’s official website.

“We want to talk about the importance of encounters and reconnections. Stella believes that the best sophistication in life is dedicating quality time to what and who makes us happy. We are inviting people to celebrate life in a pleasant way, enjoying the company of loved ones and this is even better when it happens around the table, accompanied by good food in an incredible restaurant, led by women”, comments Mariana Porto, director of marketing by Stella Artois.

According to Isabella Marangoni, SOKO’s creative director, the idea for the campaign comes from the “tradition” of Brazilians of always postponing or breaking commitments, which should have their importance reinforced. In all, the action should move more than R$2 million in the sector, totaling an investment of more than R$10 million by the beer brand.