SP in a ‘Disney Pixar’ film? Paulistano uses a new social media trend and goes viral by creating images of tourist attractions

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In total, Leandro L., a marketing specialist and passionate about the city, published 10 images as if they were Disney film posters. They are created free of charge by Microsoft artificial intelligence. Tourist attractions in São Paulo in Disney Pixar style Reproduction/Instagram Olharurb What if the city of São Paulo was the subject of a Disney Pixar animation? It was with this question that São Paulo native Leandro L. went viral on the web when he used the new social media trend to transform famous tourist attractions in the capital of São Paulo into animations. In total, 10 images were published as if they were Disney film posters. They include Avenida Paulista, Mercadão, Rio Pinheiros, Museu do Ipiranga, Parque Ibirapuera, Rua 25 de Março, Estação da Luz and Praça da Sé. “I always had the dream of seeing a Disney-style animation that took place in São Paulo “, wrote one internet user. “Ah, how incredible! I already love Sampa with all my heart, even with all the problems and this Pixar version is the cutest thing. Sampa deserves it”, highlighted another internet user. SP in Disney Pixar style Reproduction/Instagram Olharurb In an interview with g1, Leandro said that he works in the marketing area, but his hobby is photographing São Paulo and using artificial intelligence in images. Therefore, 10 years ago he created the Instagram profile “Olharurb” and this year the profile “AI Reality Illusions”. “I’m in love with the city. The architecture, the news, in short, the infinite possibilities that São Paulo offers. I’m not a professional photographer, but I like to capture moments to show lots of details”, he says. “Browsing the internet I saw some people using Pixar filters on selfies, and that was the trigger. I thought: ‘why not do something with the city of São Paulo, its tourist attractions?’ So, as I’m already experimenting with Artificial Intelligence, I decided to give it a try”, he highlighted. Avenida Paulista in Disney Pixar style Reproduction/Instagram Olharurb The images have been created by Microsoft, which uses a “drawing robot”. Behind this technology is DALL-E 3, a system from OpenAI (the same owner of ChatGPT), which uses artificial intelligence to create illustrations. “To get this result I had to make several attempts and change the prompt [símbolo ou mensagem para executar um comando]. I used Bing which uses Dall-E. Then I use an image program to add logos, missing letters, correct features, faces. It is necessary to have a wealth of details and the result is not always as expected.” “I used the prompt [comando] in English, and I believe it helps. But even then it’s not guaranteed. For example, I would have liked to have done one with MASP, but I couldn’t either. It is worth highlighting that it is an experimental work and requires post-production at the end. Adjusting the lettering, for example, in some features. Artificial intelligence is not good with faces and hands”, added Leandro. Read also Masp becomes a xylophone, and Copan, a towel: photographer and designer play with images of tourist attractions in SP Find out how to create your ‘Disney Pixar’ character, new trend from social media ‘Playful daily life’ Rio Pinheiros in Disney Pixar style Reproduction/Instagram Olharurb Leandro says he didn’t expect the repercussion the images had, such as the sharing of his work on several Instagram profiles. “With this trend I had the opportunity to transform people’s daily lives into something playful. Like the crush of the subway, a trip to Mercadão. When seeing these images, our imagination transforms everyday life, often trivial, into something beautiful. An essence perhaps from childhood.” “The one in Rio Pinheiros has a peculiarity, in addition to having the image in Pixar format, which already makes the topic interesting. This one has something special because it is clean, with people browsing. We know that the depollution process is underway, but seeing it like this gives an extra touch to the image”, he emphasizes. Estação da Luz in Disney Pixar style animation Reproduction/Instagram Olharurb Due to the repercussion, even pages that bring information about Neighborhoods of São Paulo asked Leandro to help create animations. “It’s really cool to have given people this opportunity to see the city through this fantasy prism. I made a prompt for a neighborhood that I have a lot of affection for, which is Mooca. I sent the image to them and we made a collab [colaboração]. It’s cool to see that other pages did the same”, he says. Ibirapuera Park in Disney Pixar animation Reproduction/Instagram Olharurb How to create your ‘Disney Pixar’ style character first, enter the Microsoft Bing AI image creation website (then, write “Create a Pixar-style character” and next to it give more details about the person the AI ​​should generate. Then, tap “Join and create”; on the next screen, enter your Microsoft login and password; then the AI generates four images. SP traffic in Disney Pixar animation Reproduction/Instagram Olharurb Ipiranga Museum in animation Reproduction/Instagram Olharurb Bairro Mooca in Disney Pixar animation Reproduction/Instagram Olharurb

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