Seminar in Lisbon brings together Brazilian and Portuguese businessmen from the radio and TV sector

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The event remembered the 100 years of radio in Brazil and the 60 years of the Brazilian Association of Radio and Television Broadcasters (Abert). In Portugal, the first Luso-Brazilian Radio Broadcasting Seminar brought together Brazilian and Portuguese businessmen from the radio and TV sector this Monday (13). The meeting was held at Casa da América Latina, in the center of Lisbon. The event remembered the 100 years of radio in Brazil and the 60 years of the Brazilian Association of Radio and Television Broadcasters (Abert). At the seminar, the Minister of Communications of Brazil, Juscelino Filho, highlighted the role of the communication vehicles in the consolidation of democracy. “In these times of fake news, questioning, disbelief, or even threats of information to the news and to mass communication itself, it is important to highlight the importance of the media in guaranteeing the dissemination of reliable and trustworthy content. In addition to highlighting the enormous challenge it’s up to all of us in this process”, he said. The event discussed the future of media. Executives reinforced the need to hold large technology companies, the so-called “big techs”, responsible for the content broadcast. The topic was analyzed by Ricardo Castanheira, former counselor at Portugal’s permanent representation to the European Union. In his opinion, Brazil needs to move forward in the debate about the impact of these platforms on communication services. Castanheira made a comparison with the European experience. “In this case, a set of quotas were created at European level for the production of European content. It was the way found to introduce, within what are the grids of these on-demand services, European content. This is an absolutely fundamental element, because in true, cultural diversity is a wealth in itself, but a mechanism was found to encourage and stimulate the existence of this cultural diversity, which, perhaps, otherwise would not be achieved. And fees, fees that are also additional, which are useful, because , at a national level, there are audiovisual production funds, which have been, to a large extent, audiovisual creation factors”, he said. Francisco Balsemão, founder of SIC; in a speech, he paid homage to Roberto Marinho, founder of Grupo Globo. He recalled the partnership with Globo: “My relations with Brazil are strong and varied. One of them was created and cemented through Roberto Marinho. His father, Roberto Marinho, almost lived a century and built a media empire, starting with the newspaper O Globo, which was given to him at the age of 20 by his father. Moving on to radio and the radio chain, and at age 60, risking everything and moving on to television and the television chain.” The founder of SIC also said: “he was a remarkable man. (…) He created, with his own means, the Roberto Marinho Foundation, which even today seeks to contribute to finding solutions to problems that affect Brazilian society”. Balsemão concluded: “My personal and professional relationships with the Marinho, via Globo, continued and continue. Globo was one of the main initial shareholders of our television, SIC, maintaining exclusive use of Globo’s soap operas and products. We keep in touch often, I have frequent contact with Roberto Irineu, João Roberto and José Roberto. My son, Francisco Pedro, who is the current CEO of our company, is currently in Rio, where he will contact the Marinho, and then contact Globo” .

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