retailer’s crisis becomes synonymous with financial tightening in networks

On the wave ofI was dragged up“, expression that became popular to say that something ended or someone died, the America’s Billion Dollar Crisis made another phrase appear on the networks, but to express that tight budget faced by many people: “I went from Americanas“.

Got lost? Check out everything you need to know about the crisis in Americanas

The expression even entered Twitter’s trending topics, the list of most commented subjects on the network. Over there, the reports of those who, even in the middle of January, already have their accounts for the month compromised, are reproduced.

And there are even those who have already communicated to their friends that they will refuse invitations from now on because they “went from Americanas” and are having difficulties to cope with the charges that will come in February.

Don’t call me for absolutely anything until April. NOTHING “ah Jaci but it’s just a coffee” will you pay? Otherwise it is NO. I made the calculations for all the things I’ve agreed to go, and I went with Americanas. I am not accepting new invitations, whatever is marked, remains.

— Namastreta (@jaciarabri) January 17, 2023

I went from Americanas, for sure! My friends, don’t invite me to anything this month!

— Katia Gomes (@katia_gsc) January 18, 2023

half of the month and I’ve been from Americanas

— family manager (@O_Artesao_) January 18, 2023

half of the month and I’ve been from Americanas

— family manager (@O_Artesao_) January 18, 2023

Did you see that? Americanas: in chains and stores, employees balance a climate of uncertainty and trust in the company

The day after the announcement by the then CEO of the company, Sergio Rial, that “accounting inconsistencies” of BRL 20 billion were found in the retailer’s balance sheets, the first chapters of the Americanas crisis also became a meme.

On the networks, users had ironic reactions to the hole found in the company, and how it went “unnoticed”.