R$ 62 thousand per bottle: Petrus wine comes to Brazil with exclusive importer and popular car price

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In the first batch brought by World Wine, priority will be given to longtime customers in the restaurant sector. There are 48 bottles from the 2020 harvest for selected establishments. Petrus is one of the most iconic wines in the world, made from merlot grapes from Bordeaux, France. Disclosure Petrus is one of the icons of the Bordeaux region, in France. It is the type of wine that would be well positioned on any list of the labels most desired by enthusiasts and critically acclaimed. This is because each bottle has everything it needs to become a jewel: merlot grapes of the best quality, perfect microclimate for the development of the vines, scarce and very rigorous production, finished with a good pinch of marketing that piques the curiosity of those who have never put it into use. a glass. READ MORE Wines: why the market is betting on sparkling wines and whites to reverse falling consumption Like everything in the luxury market, the equation between scarcity and demand throws the price of Petrus into the stars — and increases one of the biggest risks in the luxury wine market. high range, which is counterfeit. In an attempt to meet part of the demand and provide security to wealthy Brazilians, a market that Château Petrus is betting on, the French producer signed an exclusive import partnership with the Brazilian World Wine. According to Juliana La Pastina, president of World Wine, the idea came from the French. “They looked for us. We already had a relationship with the family and we have a big job in Bordeaux. There are official distributors all over the world, but we didn’t imagine they would choose us,” she says. Juliana La Pastina, president of World Wine Ricardo Dangelo The partnership begins with 48 bottles of Petrus 2020, which will be distributed to restaurants that are long-time partners of the importer (the so-called “on-trade”). In addition to the relationship, pure and simple, the place needs to have an audience willing to pay the price. The suggested retail price is R$62,200, a value very close to that of a new Fiat Mobi or Renault Kwid. But uncorking a Petrus can be more expensive, depending on the margin the establishment wants to obtain from the sale. An important point that can make the final product more expensive is time. Part of the fun of drinking iconic wines is that they are riper. In other words: wines like Petrus are best enjoyed a few decades after their harvest. Senate project wants to reclassify wine as a food supplement Over time, good wines develop new aromas and become silkier on the palate. It’s something that only time does, and brings characteristics that make the experience of drinking wine more interesting. Therefore, storing the wine for a few years is an option for the restaurant that buys a bottle now. Either to serve you with some evolution, or to increase the profit margin with the sale. At the moment, we will prioritize these customers because the allocation is small and strategic. But also because it is fair to honor those who are with us. World Wine has already confirmed that another 36 bottles of Petrus 2021 should arrive in the country next year. Another 18 bottles from the 2022 harvest will be here until 2025. Of older vintages, the company will have very few examples: 2011 and 2014, six of each.

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