Professionals of the Year Award announces winners of the 45th edition

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PPA 23 had new evaluation criteria and the creation of a category in the Regional Class. With a record number of entries, the awards party celebrated the creativity of Brazilian advertisers. Professionals of the Year Award opens registration for the 45th edition Disclosure The big winners of the 45th edition of the “Professionals of the Year Award” for 2023 were announced on Thursday night (30). The award, which gained new evaluation criteria and the creation of a category in the Regional class, had a record number of entries this year, according to Globo. See the list of winners at the end of this report. The party was led by Dandara Mariana, João Vicente and Laura Vicente, who announced the winners of the National and Regional classes. In the first, the materials competed in the Campaign, Content Actions, Social Value, Integrated and Film categories up to 15”, 30” and 30”+. In the Regional class, the categories were Film, Campaign and Content Actions. “The PPA is Globo’s return to the professionals with whom we co-create stories within our stories. Using our advertising solutions, innovative projects and ideas take shape and connect brands to their consumers, every day,” said Manzar Feres, director of the company’s integrated advertising business. “Adding to Globo’s ability to engage and nurture conversations to the creativity of so many brilliant professionals results in powerful actions. For 45 years, we have known that nothing replaces talent. This award is a celebration of the strength of national advertising,” she adds. See how the campaign for the 45th edition of the PPA went: In addition to the 18 categories, the PPA paid a surprise tribute to the agency that presented the work with more creative women on the technical sheet, a way of encouraging diversity in teams. The honored agency was FCB Brasil, which won in the Integrated category, with an action focused on women called “Jogando com Intimus”, from the Kimberly-Clark brand. The awards party also featured the show Baile do Simoninha, special appearances by Sandra de Sá and Marcelo D2 and a performance by Kevin O Chris. The event took place at Koplexo Templo, in São Paulo. Check out the winners of PPA 23: National Class Film Category up to 15” Title: Neuza Advertiser: Haleon Brasil Agency: Publicis Leon Film Category 30” Title: April Fools’ Day Advertiser: Petlove Agency: David Film Category 30”+ Title: Gerações Advertiser: Volkswagen Agency: AlmapBBDO Campaign Category Title: Méqui te pega Advertiser: McDonald’s Agency: Galeria.ag Category Actions in Content Title: Natura and ‘Todas as Flores’ Advertiser: Natura Agency: Galeria.ag Integrated Category Title: Playing with Intimus Advertiser: Kimberly -Clark Agency: FCB Brasil Category Social Value Title: Recife Limpa Advertiser: Prefeitura do Recife Agency: Ampla Regional Class Category Actions in Content Title: Cafézinho com Escobar Advertiser: Rede Supermarket Agency: Hiperzoom (Niterói – RJ) Category Film North-Northeast Title : Brisa Mães CSC Advertiser: Brisanet Agency: Temprano/Delantero (Fortaleza – CE) East-West Title: Fato Advertiser: Brasil 247 Agency: Propeg Comunicação (Brasília – DF) Southeast Interior Title: Oficina Advertiser: DS Peças Automotivas Agency: F&MD ( São José do Rio Preto – SP) Southeast Capitals Title: Bud Zero – Any day is a day Advertiser: Budweiser Brasil Agency: Africa Creative (São Paulo – SP) South Title: Christmas lights us up Advertiser: Grupo Zaffari Agency: Matriz (Porto Alegre – RS) North-Northeast Campaign Category Title: Pontinhos Advertiser: São Lucas Day Hospital Agency: Gente Propaganda (Vitória da Conquista – BA) East-West Title: Campo Grande Saneada Advertiser: Águas Guariroba Agency: 80 20 Marketing (Campo Grande – MS ) Southeast Interior Title: Braza5 Institutional Advertiser: Braza5 Agency: BTA Creative (Mogi das Cruzes – SP) Southeast Capitals Title: Crush is series Advertiser: Kellogg’s Agency: f+e/cyranos (São Paulo – SP) South Title: Vem que o SESC has Advertiser: Sesc – SC Agency: Ezcuzê Propaganda (Florianópolis – SC)

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