Profession TikToker: creators debunk myths and reveal ways (and difficulties) to earn money on the social network

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Influencers who have up to 29 million followers, like Vanessa Lopes, say they earn up to BRL 6,000 a month on the platform. g1 explains how to participate in major monetization programs. In a series of g1 reports, tiktokers talk about posting routines, challenges, remuneration and relationship with followers. Playback/TikTok Profession: tiktoker. The popularity of TikTok, which already has more than 1 billion users worldwide, has made the social network a coveted terrain for making money with videos that go well beyond “dancing”. The 4 ways to earn money on TikTok Vanessa Lopes has more followers than Anitta Actor behind the ‘talking maps’ just wanted to distract himself Jobless, deaf influencer saw opportunity in videos To understand the secrets (and challenges) of monetizing on the platform , g1 listened to 8 creators, aged between 21 and 36, who have between 20,000 and 29 million followers (more than Anitta) and who make videos on different topics. See what they revealed: ✔️ WHO MAKES MONEY ON TIKTOK: one of the myths debunked by respondents — and the platform itself — is that only those who have a huge number of followers can make money from videos. Those who have more than a thousand followers can already earn in lives (the famous live transmissions) and videos through “gifts” sent by users, which will be converted into money. In addition to these means, Brazilians have other possibilities to earn with the social network: producing videos for the Creators Marketplace and Creative Beta programs. But to apply for this new “world” of opportunities, you must have at least 10,000 followers and accumulate at least 100,000 video views on last 30 days. 🎬 WHAT TO PRODUCE: Over time, the video formats that are best distributed by TikTok have diversified. First, there were short films, and now there is also room for longer content and series. Respondents explained that only those who participate in monetization programs are able to stay abreast of the current rules, as they change without notice. The creativity criterion is relative… While there are more elaborate and original videos, other profiles earn money in lives where they sleep, they peel eggs or make a pen mark on their face for each “gift” sent by the “audience”. 💰 HOW MUCH CAN YOU MAKE: this is an answer with a lot of variables. TikTok does not disclose how much it pays per video. The app has some forms of monetization that allow the creator to negotiate the value with the brand that orders content. And other modalities that can pay even below the minimum established by the creator, but allow additional earnings if the content goes viral. The few creators who agreed to say how much they earn per month, on average, cite amounts between R$ 3,000 and R$ 6,000 — the case of Vanessa Lopes, who has almost 30 million followers on the network. Did you think this account doesn’t close? It’s just that, despite being popular on TikTok, dance videos don’t always turn into income. This is because the monetization program that Vanessa uses, Beta Creators, does not accept content of less than 1 minute — a typical case of videos with excerpts of songs taken from the app’s library, which vary between 15 and 30 seconds. But, like practically all the interviewees, Vanessa doesn’t just live off TikTok: she produces for Youtube and other social networks. And it earns mainly with opportunities that arise in the real world, from this virtual “window”. Since 2020, an agency manages her work on the networks. 💸 NO ‘SALARY’: another point is that there is no constant income, as if it were a fixed salary, which “falls” every month for the creator. Actor Danny Lima says that he earned BRL 508 with the first monetized content, in April 2022. Afterwards, he earned BRL 8,000 with another video, ordered by a brand and paid for in August. “It was the maximum I could do. And then I went 3 months without having any video selected (in the monetization program that yielded its record amount)”, recalls Danny. ⏰ NO HOLIDAYS, NO HOLIDAYS… Creators also complain about having to post frequently to gain and maintain public engagement. “The TikTok algorithm wants constancy. He wants you to be there and to prove that you want to be there. Every day”, explains Vanessa Lopes, who does not post. In addition to being present, anyone who wants to make money on TikTok “has to surf the ‘trend’ and have volume consistency [publicação de vídeos]” as explained by Alfredo Soares, who makes videos aimed at training executives. Actor Pedro Daher, who became famous in 2022 with videos where “talking” maps exchange ideas about their countries, recognizes the pressure for original content. and that anxiety remains. It’s a difficult thing, because it’s a job that demands creativity all the time and the video has to hold the person until the end”, he says.

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