Pirarucu from sustainable management guarantees flavor in the Christmas and New Year dinners of Amazonians

sociobiodiversity

Campaign “At Amazonian Christmas, there’s legal pirarucu” encourages the sale of sustainably managed fish in the interior of Amazonas

Manaus (AM) – Grilled fillet with herb sauce, escondidinho, moqueca and smoked salad are some recipes that can have pirarucu as the main ingredient in end-of-year dinners. With this in mind, the Association of Rural Producers of Carauari (ASPROC), which operates in the Médio Juruá region, municipality of Carauari, launched the campaign “In Amazonian Christmas, there is legal pirarucu”, which encourages the sale of sustainably managed fish in the interior of Amazonas via the website loja.asproc.org.br/loja.

The online store offers the belly for R$ 34.80 (1,200 kg), the loin fillet for R$ 42 (1,200 kg) and the pirarucu tail fillet for R$ 26/kg. There is also the sale of other products such as “D’Água” cassava flour, which is a great accompaniment to pirarucu. ASPROC also guarantees delivery, with a fee calculated by the website, to consumers in Manaus.

The “flagship” of the ASPROC campaign is the sustainably managed pirarucu, due to its versatility in preparing various recipes. There are several possibilities for dishes to make with pirarucu: grilled fillet, escondidinho, moqueca, sirloin pie, fricassee, smoked salad, dumplings, pies and many others that can be served at Christmas and New Year’s dinners.

Furthermore, the campaign encourages the conscious consumption of socio-biodiversity products, highlighting the importance of supporting the conservation of the standing forest through the consumption of legal products, of guaranteed quality and that are produced and sold fairly.

“The objective of the campaign is to innovate in supper, promote sustainably managed pirarucu as an ingredient with great flavor and, above all, value the quality of the fish and how it has been transforming life in communities that work with sustainable management, generating income for riverside and indigenous people. And there is no better time than the end of year festivities, as the whole family will be together to enjoy the ‘giant of the Amazon’. This mobilization values ​​the work of forest people, bringing more environmental sustainability”,

highlights the president of Memorial Chico Mendes and advisor to ASPROC, Adevaldo Dias.

About Asproc

The Association of Rural Producers of Carauari (Asproc) was created in 1994 by the movement of extractivists in the Middle Juruá region, with the mission of marketing local production fairly, with a focus on sustainable production and economic, social and environmental development in the region. Middle Juruá region, Amazonas.

*With information from consultancy

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