New Petrobras policy: international price will be a reference, but with a ‘filter’ to protect the domestic market
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President of the state company, Jean Paul Prates said that the company will set its price according to the customer. After changing the price policy, Petrobras announced a reduction of R$ 0.40 in gasoline, R$ 0.44 in diesel and R$ 8.97 in LPG. The president of Petrobras, Jean Paul Prates, said this Tuesday (16) that the company’s new strategy to establish fuel prices will take the international scenario as a reference, but with a “filter” that seeks to cushion external shocks. “Are we going to have the effect of the international reference? We will, but it will be refracted in a series of national possibilities, in the Brazilianization of prices, which will make us consolidate levels before making readjustments”, stated Prates. “We are not removing the effect of the international benchmark, but we are putting in a filter, a possibility for the company Petrobras to be able to do, with its refining capacity, with Brazilian costs, at least in large part, to cushion these effects”, he added. . He also said that the price will be applied according to each customer, that is, each distributor to which Petrobras sells fuel. “Petrobras will set its price according to the customer, with the environment that this customer is inserted in and with the installation and logistics that it is closest to serve it. But what we want to ensure is that it will seek always be the best alternative for any client in Brazil, remembering that the clients are the distributors”, stated Prates. The president of Petrobras assesses that the Import Parity Price (PPI), abandoned by the company this Tuesday, was a “string” that took away the competitiveness of the state-owned company. “Petrobras regains its freedom to set prices. That’s what is important. It’s not against the investor. It’s the opposite. What was against the investor was that you were forced to practice your competitor’s price, the worst price for you, then it lost market share, it lost market share. Not now, we freed ourselves from a single and exclusive fact which is this import parity, to have the freedom to use the competitive advantages in favor of Brazil”, he said.
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