Launch of the soft drink revives the “Pizza com Guraná” advertising campaign from the 1990s.| Photo: Disclosure

Guaraná Antarctíca Zero has a new recipe, designed to be closer to the original flavor. The new Guaraná Zero was developed over three years, with more than 100 different recipes tested during the period. The version that hits the shelves was approved by two experimental groups, one made up of the general public and the other more select, with experts on the soft drink’s original formula. The new Guaraná Zero is now available in markets and on the Zé Delivery app.

Along with the recipe, the product can was also reformulated with darker colors, to differentiate it from the classic product. To promote the new soft drink, the “Pizza com Guraná” advertising campaign from the 1990s was redesigned with a new jingle for commercial. The film can be accessed at the link.

“Our zero version has always been very popular, but we always hear from our consumers the desire to have a product that is even closer to the original flavor. This was also a concern of the guardians of the Guaraná Antarctica recipe”, explains Juliana Grinberg, director of soft drinks at Ambev. According to the executive, the work involved years of research, active listening and testing until arriving at the new flavor that respects the centuries-old history of the Guaraná Antarctica. refrigerator.

“Nothing better than marking this moment by remembering one of the most iconic campaigns, with a rescue and a tribute to the entire history of the brand, bringing the unique combination of Guaraná Antarctica with pizza. It’s about celebrating what we have built and continuing in search of new stories”, says Juliana

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