‘Needle-free harmonization’ or haircut? Male visagismo goes viral with impressive transformations

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Visagism, a non-invasive technique, can take into account the size and curvature of the forehead, the existence or absence of entries in the scalp, the shape and fit of the eyebrow, the neck and even the double chin. Visagist goes viral showing clients’ ‘before and after’ on Tiktok Is transforming into someone else after a simple haircut possible? This is the feeling that remains for those who “marathon” visagism videos on social media. “I watched it twice to make sure it was the same person,” says one comment. “It’s another guy, it’s not possible”, jokes another. 🤔 Visagism, what? More than just replicating a fashionable haircut, the technique aims to align the cut with the person’s natural features and what they seek to highlight or, sometimes, disguise — hence the feeling of creating a “harmonization without needles”. In the case of men, visagism also includes a beard. Therefore, responding to the joke that gives the title to this text, visagism is not just a simple haircut. 💇💇‍♀️ The technique can take into account the size and curvature of the forehead, the existence or absence of entries in the scalp, the shape and fit of the eyebrow, the neck and even the double chin, among other things. Therefore, visagism experts say, it is possible to change a person so much with a single session. This is also confirmed by Juarez Leite, a visa designer who went viral on Tiktok with before and after male transformers. Visagism, he explains, “is a set of techniques that make it possible to reveal the essence and beauty of each person’s image.” “In visagism, there is no standard. Visagism wants to reveal the essence of each individual and we are unique. How do we find beauty? Respecting what each person wants for their image”, he explained to g1. ✂️ Most of the time , visagismo is a skill of hairdressers and barbers who specialize in the technique and apply it in practice. But there are also those who have training as a visagist, but choose to work only in consultancies, without necessarily getting their hands dirty. Juarez, who is Born in Cuiabá, capital of Mato Grosso, he has been working in the area for eight years. His first “before and after” video is from 2021, but the publications began to go viral even from 2023 onwards. Despite the transition of the videos showing very different people , the visagist says that the aim of his method is, in fact, to reconnect the person with their best version. “My method is to make men perceive the essence of their image and feel good. When he realizes this, he sees himself better, he feels good, he can treat other people well. He starts treating his wife better, his children better. He starts to really like and love himself. The method is to make the connection between the image that is inside the person with the person they are seeing.” 💰 And is it expensive? The technique itself does not have a standard, fixed price. It depends on the city, the establishment, location, training and length of experience of the professional. Like a simple haircut or an eyebrow design, the value can exceed four figures. Juarez Leite says that he sought to train himself with different courses abroad. If before He charged R$350 for a beard and haircut, the service now cost R$2,000 – with time and date set Juarez Leite’s client after signing up for the visagism service Reproduction “Before, I worked from Wednesday to Saturday. The cost of my cut was R$200 and the beard was R$150. However, due to this volume of people and clients, I am no longer able to attend. Today, I provide face-to-face consultancy and this cost costs R$ 2 thousand. It has to be with a scheduled date and time.” And it’s not just about cutting your hair and trimming your beard. The repercussion of the work on social media led to clients from other states coming in search of the visa specialist’s service. “I do it because I want to see her well, I want her to see herself in the mirror and find herself. The purpose is to make them feel better.” “There was a person who came from São Paulo to Cuiabá just to cut his hair and shave with me. He said he came looking for a meeting with himself. When he finished, he looked at himself in the mirror and flirted with himself, you know? It was a big delivery. He said: ‘I never cut my hair like that, I never changed my image like that’”.

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