Naldo says he transformed funk and helped successors: ‘Anitta’s slogan was Naldo in a skirt’

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From ‘Amor de chocolate’ to ‘Love love’, the singer recalls his trajectory and evaluates his impact on the style: ‘I am responsible for changing funk pop’; listen to podcast interview. Between 2012 and 2013, the combination of vodka and coconut water was just as well known as the name of the singer Naldo. Great hit at the time, “Amor de chocolate” gave the funk singer the dream of success, which he had cultivated for over ten years. During this period, he played an average of four shows a day – sometimes the number reached seven. “I ask myself today: how could I eat?”, he reflects, in an interview with g1 (listen to the full conversation in the podcast below). In the favela of Maré, in Rio, he had formed a duo in 1996 with his brother Lula. The two released an album without much repercussion in 2001, but in 2008, a tragedy interrupted the plans: Lula was found dead in the Bangu neighborhood. Naldo went it alone, and reached his peak with the live DVD “Na Veia Tour”, in 2012. It was the work that released “Amor de chocolate” and other hits, such as “Chantilly”, “Exagerado” and a version of “Meu body wants you” featuring Preta Gil. “It’s been more than ten years trying, asking God for this to happen. When it happened, I wanted to live it all.” And he really lived: he made 13 appearances in seven months on the then Domingão do Faustão, met idols and, on the balcony of a hotel in Rio in 2013, saw the actor Will Smith being amazed by a crowd singing his song on the edge of Ipanema. Kanye West and Kim Kardashian were on a balcony below, also watching the scene. Some think it’s a lie, but it’s all recorded. Actor Will Smith and Brazilian singer Naldo appear on the balcony of the Hotel Fasano, in Rio de Janeiro, this Monday of Carnival. The star appeared on the balcony to check out the Afroreggae block party, which was parading along the beachfront Márcio Honorato/ Honopix/ Estadão Content “Funk had artists with great moments before me, but this model, aiming for an international career, with great fees, DVD and clips in North American format, big festivals, this funk scene had not lived before me”, he analyzes. At its peak, Naldo’s fees reached R$300,000, an amount considered high at the time, even more so for a funk artist. “I transformed a parade from funk to funk pop. I was number one and only. There wasn’t an artist making that kind of sound, that kind of show”, he says, when explaining why he considers himself responsible for the proportion that the style took later. “Anitta’s office said: [o som dela] it’s like Naldo. The slogan was: Naldo in a skirt. Before me, there was no type, no example. So I hit my chest and say: I’m responsible.” Rise and decline Naldo’s boom years lasted until 2015, when the album “Sarniô” came out, featuring Mano Brown and cover art by artist Romero Britto. The album didn’t work out very well, the number of shows decreased and so did the fees. The crisis worsened in 2017, when the singer was arrested for illegally possessing a weapon, after the police seized an unregistered pistol at his home. The search had been motivated by a complaint of aggression made by Naldo’s wife, Ellen Cardoso, the Strawberry Woman. He was released after paying bail and, months later, he resumed his relationship with Ellen. The two are still together today. “Of course I realized that my career wasn’t going the same way, it was a fact”, he recalls. “We want our gear working the same way all the time, but that wasn’t normal: living in explosion, at a thousand per hour. No one can stand it.” But that time is also past. In a life of ups and downs, Naldo is experiencing a new moment of ascension, with an unlikely impulse: the reputation of a liar, which he ended up turning into a marketing strategy. tell stories from his golden age in interviews, the singer became the target of a certain amount of distrust on social networks. incredible sneakers, which he got in such a “special place for special people”; because he became friends with Gisele Bündchen and convinced her to return to Rio’s carnival; because he went to a party at Chris Brown’s house and the rapper received him like a brother: “Fucking shit! Is that Naldo over there?”, the American would have said, when he ran into his friend, in a sentence that went viral. Naldo guarantees that it’s all true: “I have proof of everything”, he says. “And I ended up using the meme in my favor. They wanted to knock me down, sculpt me, bully me. I could have been psychologically screwed, depressed. But instead I started laughing too, right? I made lemonade out of lemon.” The story with Chris Brown was the motto for the release of “Love love”, a partnership with Melody, whose clip accumulates almost 20 million views on YouTube. DJ Matheus Alves, from Rio de Janeiro, had the idea of ​​creating a piseiro version of the hit “Kiss kiss”, by the American rapper, and adapting it to Naldo’s voice. Melody’s participation was agreed later. Melody and Naldo in the video for ‘Love love’ that he intends to show the music to his “brother” Chris Brown one day. “It will happen at the right time”. trap. He is also preparing an EP and a song in partnership with Djonga and DJ RD, responsible for hits such as “Sentou e Gosto” (with MC Jottapê) and “Só Quero Vrau” (with MC MM). They say: hey, Naldo, you’re more famous than when you were famous. The idea of ​​those who made fun of me on the internet was another, it was to make me feel bad. But I turned it around, because I’m not a fool. That was soft for someone who’s been through everything I’ve been through.”

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