Most parents do not invest or save for their children, says Serasa

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According to the survey, 72% say they do not make investments or save for their heirs

The research “Finance for Children: Is Money an Adult Thing?”, carried out by Serasa in partnership with the Opinion Box Institute, shows that the majority of Brazilian parents are not in the habit of saving money for their children. According to the survey, 72% say they do not make investments or save for their heirs. 49% of these people, however, say they intend to start adopting economic strategies of this type in the future.

Classes A and B are those that invest the most in investments and savings for their children (51%). The habit is still uncommon among Brazilians in classes C and D – only 27% and 17%, respectively, say they have already done something related to the subject.

Among parents who say they make some type of investment or savings for their heirs, half do not have a specific account for this purpose. There are also those who say they save savings through digital accounts (19%) or traditional accounts (19%) in their child’s name.

The study also identified that 60% of children say they know that their parents make some type of investment or savings thinking about their future. Of these, 41% say they frequently talk about the subject.

About Serasa

With the purpose of revolutionizing access to credit in Brazil, Serasa offers a complete ecosystem aimed at improving the population’s financial health through digital products and services.

More information at www.serasa.com.br and on social media at @serasa.

*With information from consultancy

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