Meta will test monthly subscription service at US$ 11.99 – 02/19/2023 – Market

Meta Platforms announced this Sunday (19) that it is testing a monthly subscription service called Meta Verified. The new service will allow users to verify their accounts using a government ID and get a blue badge as it aims to help content creators grow and build communities.

The Instagram and Facebook subscription package, launching later this week, also includes extra protection against impersonation and will start at $11.99 per month on the web or $14.99 per month on iOS. from Apple and Android.

Meta Verified will launch in Australia and New Zealand this week, with gradual rollout in other countries to follow.

Meta’s foray into subscription services follows Twitter, which announced last month that Twitter Blue will cost $11 a month.

The social media giant’s chief executive, Mark Zuckerberg, previously said it was planning to launch several new products that would “empower creators to be much more productive and creative”, while warning of the cost associated with supporting the technology to a large base. of users.

Other social media apps such as Snap’s Snapchat and messaging app Telegram launched paid subscription services last year as a new source of revenue.