Messi, Schwarzenegger, Beckhams: see the million-dollar and ‘star-studded’ Super Bowl advertisements

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The price of a 30-second advertising space during halftime of the final game of the American football season in the United States is around R$35 million. Victoria Beckham, in an UberEats ad for the Super Bowl 2024 Reproduction The 58th edition of the Super Bowl, the final of the American football season in the United States, takes place this Sunday (11), between the Kansas City Chiefs and the San Francisco 49ers. But there is a traditional attraction outside the four lines of the field: the halftime commercials. In last year’s edition, more than 115 million people watched the event on television, the highest average audience ever recorded for a program in the USA. This makes advertising spaces the most expensive (and anticipated) in the world. Usher will perform the Super Bowl 2024 halftime show A 30-second commercial costs, on average, US$7 million (about R$35 million) for advertising brands. In 2023, advertising revenue generated US$600 million for Fox, which had the exclusive broadcast of the Super Bowl edition. The CBS television network, which holds the broadcast rights this year, said all of its advertising space has been sold. And, as usual, the sponsoring brands prepare true masterpieces to present on Sunday, filled with celebrities. The list includes sports stars such as Lionel Messi and David Beckham, as well as stars such as Victoria Beckham, Arnold Schwarzenegger and Jennifer Aniston. Below, see the highlights among films and teasers already released for the Super Bowl 2024. Lionel Messi, Jason Sudeikis and Dan Marino, for Michelob Ultra Tom Brady, Vince Vaughn and Wayne Gretzky, for BetMGM David and Victoria Beckham, for UberEats Jennifer Aniston and David Schwimmer, for UberEats Kris Jenner, for Oreo Chris Pratt, for Pringles Arnold Schwarzenegger, for State Farm Insurance Jenna Ortega, for Doritos Kate McKinnon, for Hellmann’s Post Malone, for Bud Light Chiefs win Super Bowl with Rihanna’s triumphant show

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