Lusitanian sertanejo: ‘Soap powder’, hit about betrayal and underwear, exports ‘feminejo’ to Portugal

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See the story of the song made in Goiânia that went viral in Portugal with a duo that sings ‘sofrência’ with a local accent. As Senhoras are preparing their 1st album and authors continue to export songs. Get to know the story of the viral hit ‘Sabão powder’, by the Portuguese femineja duo As Senhoritas With a Portuguese accent, production from Goiás and Luso-Brazilian “sofrência”, the song “Sabão powder” became the first major export product of “feminejo” . The song by country duo Senhoritas, from Porto, went viral in Portugal with verses about underwear and betrayal. Watch the video above and read the story below: 📝 “Soap powder” was written in April 2022 in Goiânia by five Brazilian authors. 👭 She was shown to the producer of the Portuguese ‘femineja’ duo Senhoras. 💥 The track exploded on TikTok, radios and TVs in Portugal at the beginning of the year. ↩️ In recent days, “Soap powder” was discovered by the Brazilian public and went viral again. 💿 The authors have already released another song in Portugal, and the Ladies are preparing their 1st album. 📝 The makers of ‘Soap powder’ The Brazilian team of authors is mixed in genres and origins: Pedro Veredas and Melissa Manzi, from Goiás, Rodrigo Hit, from Rio de Janeiro, Fausto Maciel, from Santa Catarina, and Priscilla Baia, from Pernambuco. “It was an attempt to talk about betrayal in a different way, to put a detail, to find a mistrust to discover”, says Pedro. In the lyrics, the woman discovers that she has been betrayed when she sees white Calvin Klein underwear in the dirty laundry, without ever having seen the man wear it. “Who are you using it with? With me if you only use the old ones”, questions the woman in the song about the white underwear. “The truth came with washing powder,” she concludes. They considered selling the song to a sertanejo or brega singer in Brazil. It was even recorded by the singer from Pará, Diva do Brega. But co-author Priscilla Baia had contact with Portuguese producer David Navarro, who was running the Portuguese feminejo project. He heard it and wanted the track. 👭 Portuguese feminejo project Ana Cunha and Joana Bastos, from the Portuguese sertaneja duo Senhoritas Divulgation Joana Bastos was backing vocals in groups from the city of Porto. But she wanted to be a lead singer. “I thought: ‘country music is what I hear on the radio, so why don’t we record it here in Portugal?’”, she explains. The project was taken over by the Portuguese producer Vidisco. Joana was accompanied by Marlene Pinto, who has always been a fado singer. Marlene recorded with her “Soap powder” and the other two tracks by Misses so far, “Amiga Me Diz” and “Sou Mãe Single”. But, with the success, Marlene preferred to dedicate herself to fado, and was replaced by Ana Cunha. “At first, it might be strange for us here”, Pedro comments on the Portuguese interpretation. “But they managed to bring a drama that the lyrics asked for”, he praises. “I kept thinking that fado also carries this drama, this longing, this raw, living flesh feeling.” “Fado is also suffering, it talks a lot about ‘suffering’, but in different rhythms. The message is somewhat identical”, comments Ana. “Fado uses more irony and metaphors. The ‘suffering’ is more direct, the story comes out immediately”, compares Joana. 💥 The explosion of ‘white underwear’ in Portugal “I remember hearing the song for the first time”, says Joana, “and I said: ‘Well, this is going to be a success’ From the moment we heard it we knew it would be a hit.” She defines the song as “orelhuda”, Portuguese slang for sticky music, which Brazilian authors call “chiclete”. “It’s ‘first weird and then gutsy'”, jokes Ana about the “eared” chorus. The song went viral on TikTok in January and reached the top of the Portuguese Spotify viral ranking. They went to radio and TV programs in Portugal, and the videos of the presentations also spread on the networks. ↩️ Return to Brazil Joana Bastos and Ana Cunha, from the Portuguese country duo Senhoritas, singers of the hit ‘Sabão powder’ Disclosure “The song generated a fight in the comments of the people who posted the videos and memes, between Brazilians and Portuguese. they were importing things from here to there, and the Brazilians with that joke about stealing our gold. And the clash gave a boost”, says Pedro. “It wasn’t with the intention of stealing anything. Quite the contrary. It’s holding hands”, defends Joana. “If we admire your singers so much, why not chart that path?”, she says. She found the idols Maiara & Maraisa backstage at a concert in Portugal, and showed them “Soap powder”. Despite the Brazilians in the comments, between January and March the song resonated more in Portugal. But, in recent days, a video began to circulate on TikTok and Twitter among Brazilians. “We started to receive many contacts from there too, which is great for our project”, says Joana. Initial plugin text 💿 Ladies are preparing their 1st album “Let’s continue with this record of ‘sofrência’ and sertanejo”, says Joana. The Ladies are currently preparing their first album. The Portuguese charts have sertanejo, but they are the same hits as the famous artists here. There are also singers of the style who work in Portugal, but almost all of them are Brazilians living there. This is the case of Fauzer Denner, from São Paulo, who makes his living from concerts in the European country. “Before there was a certain exclusion of people from the sertanejo. But over time it gained great strength. For me, it is interesting to see the Portuguese entering the sertanejo world and singing in their own way”, says Fauzer Denner, who has already participated in the reality of TV “Idols” from Portugal. There have already been attempts to promote the sertanejo ‘made in Lisbon’. The Portuguese duo Ricardo e Henrique had some prominence in the last decade, in the wave of “sertanejo pegação”, but did not establish itself. Older, the singer Zé Amaro defines himself as “Portuguese sertanejo”, but goes along the lines of country in the USA. What is unprecedented in the case of the Misses, in addition to being women, is the chance to transform the viral into a more lasting success of local production. “It’s something that we want to gain consistency here, to become serious”, says Joana. The quintet of Brazilians who composed “Soap powder” is smart. They have already sold another sertaneja composition to a Portuguese singer: “Venenosa”, for Pedro Miguel. They also closed the Brazilian re-recording of “Sabão powder” with Pernambuco brega singer Priscila Senna. Soon we will hear underwear in two accents. Ana Cunha and Joana Bastos, from the Portuguese country music duo Senhoritas

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