Liquida Porto Alegre closes this Sunday with strong participation from retailers

Liquida Porto Alegre closes its 26th edition this Sunday (5th), surpassing the expectations of shopkeepers and with strong adherence from brands. According to the president of the CDL – POA, Irio Piva, there were 4,932 participating stores in 95 districts of the Capital since February 24, when the “Liquida Forno Alegre”, in reference to the heat of the city, began. The motto of the campaign was for the stores to “melt” the values ​​of the products and boost sales with discounts that reached 70%. This is the biggest edition of the event since 2020.

“The stores joined as the days went by and we exceeded expectations, we thought we would have around 4,800 participating shopkeepers, but we reached almost 5,000”, stated Piva.

He also assesses that, from initial perceptions, the best performance of the campaign was due to the stores that have a higher average ticket. “The consumer who wanted to buy a more expensive product waited for the discount period”, considered the president of the CDL-POA.

The participation of the main malls in Porto Alegre also contributed to the success of the edition and to the increase in sales, including services. “At Iguatemi, the movement in places of service, like cafes, was exceptional last weekend, I was told. Even if not everyone participates, everyone benefits from the movement”, he said.

Due to the inflationary reflex, Piva assesses, however, that the stores aimed at popular trade may have had lower-than-expected results. “Inflation erodes people’s purchasing power and the consumer becomes more cautious in these cases”, he pondered.

Still, in general, the president of the CDL-POA believes that the result is very positive, because it also brings the brands closer to the neighborhoods. “It’s an opportunity for the shopkeeper to get to know his audience better and the consumer who usually buys on the internet also gives a chance to the local business” reflected Piva.

The owner of the Via Condotti brand, Carlos Klein, claims that sales have increased significantly in this Liquida. The men’s clothing store, with units in Shopping Total, downtown Porto Alegre and Canoas, earned 28% more. “It was very good, we were able to do promotions that we had not been able to do since the pandemic”, reported Klein.

Already in the first weekend of discounts and promotions, the brand was selling 12% above normal, but billing increased even more in the final stretch of the action. “Since Thursday it’s been very good. This Saturday we sold 70% more than the same Saturday last year,” he said.

The owner also commented that the brand took advantage of the promotion of Liquida Porto Alegre to launch a shirt that does not need to be ironed. “We adhered aggressively to the campaign and made a very intense publicity, the launch went very well and we even have no more stock”, he was enthusiastic.

According to Shopping Total’s marketing manager, Silvia Rachewsky, the result of store owner Carlos Klein has been general at the establishment. “Good flow, with bag in the hands of the customers and a good conversion rate”, he said.