Learn how to use online consumer reviews to sell more

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Businesswoman had an increase in revenue after earning five stars in customer reviews. Find out how to use consumer reviews on the internet to sell more Brazilians become a true digital detective when it comes to buying. The consumer has created the habit of researching the evaluations of the product or service offered by the seller. And the attentive businessman has already realized that a good reputation on the internet becomes a tool to leverage the business. A survey carried out by the National Confederation of Shopkeepers, last Christmas, showed that 73% of Brazilians went after information on the internet before closing a deal. And consumer research has come to have a strong influence on the company’s image, that is, its online reputation. According to the survey, smartphones occupy the top of the list, followed by home appliances and electronics. Clothing is the fourth most sought-after item by consumers. Louise Guerrero, for example, has a brand that specializes in custom shoes for weddings. And 80% of customers track reviews online. In addition to search engines and social networks, Louise encourages comments on her store’s platforms. Having five stars in website reviews made the businesswoman’s revenue increase in 2022, and revenue was around R$ 120,000. In 2023, she intends to invest even more in online reputation. See the full report above. Sugoi Shoes Rua Senador Feijo 30, room 305 – Historic Center – Sao Paulo/SP – CEP: 01006-000 Phone: (11) 95801-6451 E-mail: [email protected] Website: www.sugoishoes.com. br Facebook: www.facebook.com/sugoishoes Instagram: www.instagram.com/sugoishoes National Confederation of Store Managers – CNDL QUADRA 701 – SRTVN Qd. 701 – Bloco B – Centro Empresarial Norte – Brasília/DF CEP: 70719-900 Phone: 0800 550 2000 E-mail:[email protected] Website: www.cndl.org.br Facebook: Instagram: Escape 60 Rua Baluarte , 18 – Itaim Bibi – São Paulo/SP – CEP: 04549-010 Phone: (11) 3842-9066 Website: www.escape60.com.br Facebook: Instagram:

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