Leaders believe that the Marcas award is an important benchmark for companies

Representatives of important companies from Rio Grande do Sul participated in the research presentation Brands of Who Decides on the morning of Tuesday, April 4, at Teatro do Sesi. The businessmen highlighted that, in addition to recognition, the award serves as a benchmark for the actions that will be taken throughout this year.

the partner of PwC Brazil, Rafael Biedermann, believes that this event is a thermometer to know if the brand has been doing a good job and serves as a reference to design actions and continue winning customers. “In our case, it’s the work of a whole team that travels all over the interior to talk to people up close and understand their complex problems”, he observes.

The counselor of Panvel, Roberto Luiz Weber, evaluated it as “a great satisfaction to participate in this agenda that reflects our work that has been carried out over the years, always together with customers and collaborators”. Among the company’s recent assertive strategies, he highlights the expansion movements and investment in technology that resulted in the growth of online sales. For the president of the network Associated PharmaciesBen Hur Jesus de Oliveira, “the pandemic brought people closer to pharmacies, making people return to their origins, consuming in the neighborhoods and looking for services”.

In the opinion of the President of the Neugebauer, Ricardo Vontobel, “awards like these, especially when the brand is being reborn for the market like ours, give us even more strength to continue”. In this spirit, the leader bets on the increase in the lines of sweets and chocolates, in addition to the expansion of the factory in Arroio do Meio with an investment of more than R$ 100 million in the expansion of its productive capacity.

A fruits It also plans to increase production from 2023 with the construction of a new factory in Paverama, in Vale do Taquari. According to the director-president of the beverage manufacturer, Aline Eggers Bagatimi, having its captive place in the hearts of the people of Rio Grande do Sul, surpassing multinationals, shows the strong connection that the company has with its consumers. “This special affection is reflected in surveys such as this one. We have a very solid and reliable history,” she points out.

Suvinil’s Regional Marketing Trade, Gabriela Souza, relates the brand’s success among the most remembered and preferred brands to the tireless work carried out with its commercial team, shopkeepers, exhibitors and, especially, in training painters.

The president of the Gaucho Association of Supermarkets (Agas), Antônio Longo, states that “being on the lists of winners shows that they did more than the average and surpassed the competition”. For the president of the Institute of Business Studies (IEE), Victoria Jardim, the fact that this event has been on the business calendar for 25 years shows exactly who makes the city and the state progress.

the president of Sindilojas-PoaArcione Piva, highlighted the importance of the moment for the recipients: “The best in the State are here, this is one of the greatest accolades a company can have”.