Kids menu is a bet for restaurants during school recess %%page%%

School holidays are about to begin, which in the out-of-home food industry may be good news for some, but bad news for others. This is the analysis of João Ricardo Tonin, economist at FoodCo. Special menus for children, the well-known menu kidsand even property renovations are good bets for the moment.

For Tonin, lunch, which used to be consumed outside, must now be prepared at home. Therefore, restaurants close to schools will have a reduction in the number of customers. The economist’s recommendation is that the recess period be used to carry out small renovations, grant vacations to part of the team and organize the establishment’s inventory.

As there will be no homework scheduled for the period, the demand for restaurants at dinner time should increase. Establishments located in tourist regions should also register greater movement. For Tonin, the dissemination of menus and spaces kids on social networks is essential, as these items are great attractions during the period.

“At this time, if we want to enjoy the holidays, it is necessary to adjust our marketing strategy and ensure that our main customer is served: children”, he concludes.

The FoodCo. with the complete and audio analysis of the economist João Ricardo Tonin is an exclusive weekly content for the platform’s subscribers. FoodCo. is the largest community of bar and restaurant owners in Brazil. There are more than 13,000 entrepreneurs in the sector gathered in a network of knowledge and networking, with access to essential content for those who undertake food outside the home.