“Julho Black Brasil” sale will offer discounts of up to 70% in a mall in Manaus

megapromotion

In the last edition, “Julho Black Brasil” had more than 6 thousand participating stores

Manaus (AM) – AD Shopping, the largest independent shopping center manager in the country, and Millennium Shopping begin the sixth edition of their July Black Brasil sale. With products and services from different categories with up to 70% discount, the mega-promotion will be held between the 13th and 16th of July in all undertakings carried out by the group. In the last edition, “Julho Black Brasil” had more than 6,000 participating stores that, together, increased an average increase of 15% in sales at Grupo AD malls across the country.

“We bring you another edition of the July Black campaign, whose main purpose is to generate flow and boost sales, increasing the results of our tenants. Every year, both by retailers and consumers, this is one of the most anticipated sales in malls in Brazil”,

says Christian Magalhães, Head of Marketing at Grupo AD.

The communication campaign, developed by the Mega Marketing de Experiência agency, has, for the 6th consecutive time, the good-humoured partnership of actor and comedian Marco Luque. The activation script highlights, in a fun and humorous way, the diverse mix of products participating in the sale and the unmissable prices.

“With the hook of the holidays, the advantages of discounts and the easy payments of Julho Black, it is an opportunity for the consumer to treat himself and the whole family, with promotion and fun. This year with the holiday schedule, we hope to increase the flow of visitors to our stores by 20%”,

comments Elizandra Xavier, Millennium’s marketing coordinator.

The undertakings participating in the promotion can be consulted on the AD Shopping website: www.adshopping.com.br.

About Millennium Shopping

The venture has 100 stores such as Bemol, Lojas Americanas, O Boticário and Picanha Mania. It has a food court with capacity for 600 seats, 7,200 rotating parking spaces, eight screens (four of them in 3D) from the “Cinépolis” cinema chain, as well as a beauty salon, banks, restaurants, wi-fi, “lost and found” and wheelchair loans. All this in a single multipurpose complex, ensuring practicality, convenience, comfort and safety. Visit:

About AD Group

AD Shopping is present in all Brazilian regions. Its portfolio consists of 42 projects of different formats, located both in capitals and inland. There are 32 years of experience in development, planning, leasing and management of shopping centers.

Grupo AD recently launched AlugueON, a digital platform for leasing stores and merchandising, which will facilitate prospecting for tenants in obtaining commercial points in their commercial expansion strategy, whether in stores, kiosks or media in the mall. Visit: www.adshopping.com.br, www.admall.com.br and www.alugueon.com.br.

*With advisory information

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