Heineken inaugurates Icebox Bar inspired by the Valorant game – 04/05/2023 – Full Glass

On Rua Aspicuelta, between Fidalga and Girassol, is located the new Valorant game map. Or the new Heineken pop-up bar, which uses FPS as inspiration for the new Heineken 0.0 Icebox Bar in the heart of the bohemian quarter.

Until April 23, the space is only open from Friday to Sunday and holidays, with a visual full of crates and containers distributed over three floors, in the style of the Icebox map, one of the most famous in Valorant.

Fans of the game should be even more stimulated by the second floor of the bar, where the 5×5 arena is located, similar to the official arenas of the VCT (Valorant Champions Tour). On screens around the bar, you can see the progress of the matches.

To complete the immersion, it is possible to see cosplays inspired by the game’s characters on the rooftop. It is on the third floor that there are also guest DJs, who command the soundtrack of the pop-up bar.

On the menu, Heineken draft beer or beer in a long neck bottle cost the same amount (R$14). There is also version 0.0, without alcohol, for those who need to focus better on the game. There are also food options, such as individual pizzas in four flavors and sandwiches, such as Labareda (with roast beef, pickles and mint mayonnaise, on naturally fermented bread).

The Heineken 0.0 action is an official sponsor of VCT – Américas, the game’s official continental league, and the action is part of the Not Toda Rodada É Lá Fora campaign, whose objective is to break the stereotype that involves online games and official activities.

To have access to the bar, and to the game, you must make a reservation in advance on the website icebox.heineken.com.br.

Heineken 0.0 Icebox Bar

R. Aspicuelta, 322, Vila Madalena, west region. Fri: 5 pm to 10 pm. Sat., Sun. and holidays: 3 pm to 10 pm. Reservations at icebox.heineken.com.br.

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